Website Do's and Don'ts

Mackenna Herr • Jul 06, 2022

"Your website should attract customers."


Did you know that 70-80% of people research a company online before visiting it or making a purchase? But, just having a website isn't enough. Join your host, Jimmy Lea as we learn from KUKUI's Digital Services team the Do's and Don'ts for a website.


Michelle Lopez and Nick Martin will share proven tips for having a successful website and digital presence, as well as things to avoid. They'll touch on design, content and even some SEO tips to help make sure you're covering what your customers, potential customers AND search engines are looking for. Spoiler: search engines are built to consume content the same way a human does.


By Mackenna Herr 19 Apr, 2024
Welcome to a momentous day in the automotive industry!
A man in a kukui shirt is holding a trophy
By Mackenna Herr 05 Apr, 2024
As employee number five and now the Senior Director of Partner Development, Mike has been integral in intertwining KUKUI's mission with the automotive industry, always prioritizing service and integrity....
By Mackenna Herr 05 Apr, 2024
In the spirit of community involvement, Doug Pilla Master Auto Care stands out as an exemplary member of their local community.
A graphic showing a new review and a suggested response
By Mackenna Herr 05 Apr, 2024
Dive into KAI (KUKUI's AI Review Responder) through our latest sneak peek video.
By Mackenna Herr 28 Mar, 2024
Some auto shops are now giving their techs a full weekend plus an extra day off by moving to a four-day workweek, or what we’re calling a flex schedule. Here’s how it works and why it’s catching on...
By Gabby Oglesby 06 Mar, 2024
In the evolving culture of customer service, shop owners face unique challenges in maintaining a good reputation while managing day-to-day operations. With the rise of online reviews as a critical factor in consumer decision-making, leveraging artificial intelligence (AI) to respond to reviews is becoming a game-changer for enhancing customer satisfaction and loyalty.
By Mackenna Herr 12 Feb, 2024
If you are constantly looking for shop advantages to increase your profits and customer base, one of the most effective tools at your disposal is data-driven marketing. By leveraging customer data and communication preferences, your auto repair shop can create targeted campaigns that not only reach more potential customers but also resonate with them on a personal level...
By Mackenna Herr 23 Jan, 2024
Reflecting on an impactful year at KUKUI in 2023, we took significant strides to enhance our services and streamline operations for our clients...
By Mackenna Herr 17 Jan, 2024
We're thrilled to announce Chicane Motorsport as the winner of the January Alakai Award in the category of Innovative Marketing Strategies...
By Mackenna Herr 17 Jan, 2024
Independent automotive repair shop owners stand to benefit significantly from leveraging online trends to attract more customers. The following blog explores the latest digital marketing strategies that can help give your shop the opportunity to be front and center in online searches, drawing in business and establishing you as a community staple for auto repair services.
Share by: