Before joining Kukui, Kirk had realized that running a successful AdWords campaign would take more effort than anticipated. Unlike traditional marketing like billboards or paper ads, Google Adwords adds elements like location targeting, website integration, and keywords that trigger the ad to pop up on search results. Once the ad is made, one has to continuously monitor the campaign and make immediate changes when something isn't performing well.
Kukui's team of AdWords experts help repair shops like South Street Auto Care develop, manage, and monitor their Google Ad campaigns. As an official Google Premier Partner, Kukui brings a level of experience that provides shop owners with real-time analytics about their ad performance including conversion rates and returns on investment - all from Kukui's online dashboard. Using this data, Kirk was able to further his understanding of AdWords and now confidently makes decisions based on performance numbers.