Appointment Reminders by Text Appointment Reminders by text just got a major upgrade that will make this process easier than ever. You are no longer required to have your customers 'opt-in' for their reminder. Now you can send your Appointment Reminders to any customer with a cell phone. The update will go live on March 17, so be sure to reach out to your KUKUI Marketer if you have any questions. We have historically been sending 'opt-in' messages to all customers with a cell phone number that has an appointment set in the future. This has always been in an effort to remain compliant with all regulations regarding business to consumer text communication. In order for a customer to continue receiving their appointment reminders by text, they had to reply to the 'opt-in' request with a yes in order to receive an appointment reminder. Legally, we do not need to do this, as ... read more
How to Dominate Local Marketing with Video Every attendee of this webinar receives a coffee or beverage of your choice FREE on Jimmy Lea. And participation may earn you AMI credits! One of the best ways to connect with customers today is through video. Video is important for engaging and attracting customers, marketing your business specialties, and for recruiting Top-Tier technicians. And, not only is video a great way to tell your story but it can also provide a substantial increase in the SEO quality of your website. REGISTER TODAY
This month you can find KUKUI at some of the country's leading training seminars and expos in the automotive service industry. March 5-8 - Vision Hi Tech Training & Expo (Overland Park, KS) March 25-28 - ATI Super Conference (Carlsbad, CA) March 27-29 - ATE (Seattle, WA)
In this breakthrough webinar, Wealth Strategist Derick Van Ness will address the entrepreneur’s ultimate dilemma: “Do I invest my money? Or keep it available to grow my businesses?” You’ll never need to decide again because Derick will show you how to do BOTH by building your own banking system! He will teach you to utilize money in a way that less than 1% of the population understands so you can prosper with almost no extra effort required. This is the same way the wealthiest families in America have built and perpetuated wealth for generations. Derick will methodically break down how to create financial certainty so you can sleep well at night, why you may never need a crummy bank loan again, and how you can compound the profits in your business by getting your money to do more than one job at a time. By the time he’s done, you’ll wonder why you’ve never seen this before, and be amazed it can be so simple.&nb ... read more
Do you have a marketing plan today for your shop? Does your plan feel like you're in a ship without a rudder? Do you regularly just have a knee jerk reaction to what is needed at the moment? If so, then let’s make an annual plan and make it easy. Sign Up Now! In this Shop Owner Success™ Webinar, Jimmy Lea will walk through the plan used and implemented by Tom and Braiden Reich at Shadetree Automotive. In this session, you'll learn the methods and outline they use every year and every day for a successful marketing plan. When you're done, you will be able to plan and execute daily leveraging a solid marketing plan for measured success in your shop. Watch more webinars in this series at - https://www.kukui.com/blog/categories/webinar
Kukui Corporation, the leading provider of integrated marketing automation and business analytics solutions for the automotive industry has hit the ground running in 2020 with the addition of industry heavyweights to the company line up and powerful new product features. 6 months after receiving its’ record-breaking investment from SSM partners, Kukui demonstrates that it has established a solid game plan for market expansion and growth. The company has made several strategic placements in sales, marketing, and business development to provide focus on stronger partner support and a deeper industry knowledge base, Luke Kusher has joined as the new Vice President of Strategic Partnerships. Luke comes to Kukui from MechanicNet, now Epicor, where he led their business development efforts for over 15 years. Kukui has also expanded its’ marketing team to support new product initiatives with the addition of Rick Sage as Director of Marketing and Creative Serv ... read more
Are you running your business or is your business running you? Do your frustrations include: Control, Profit, People, Hitting the Ceiling, and Nothing’s Working? Join us as we learn from Barry Barrett to discover your Vision and why it is not translating to your team. Let's look at and discuss the top Eight Questions you need to ask and answer to properly convey a powerful message. From this webinar, you will be able to analyze a person’s Core Values and know if they possess the Capacity, Ability, and Integrity to fit your Company, Culture, and Vision.
In this Shop Owner Success Webinar™, Jimmy Lea will be joined by Scott Thorley and Greg Waters to address the Shop’s ultimate dilemma: “How can I keep my Bays full all of the time?” In this presentation, Greg Waters from Kukui will address how the integration of Protractor and Kukui will allow you to track all of your marketing spend to actual revenue from each source. You learn how to know with certainty where your marketing dollars are best spent to make the phone ring! Utilizing Your Protractor data, the Kukui dashboard puts Key Performance Metrics right at your fingertips so you can make business improvements to best increase your revenue. Oil Change reminders, State Inspection, etc. are based on your Protractor data and can be sent on intervals you determine to bring customers back when you want. Increase your Google Rating using a simple Text request to obtain more Google Reviews- all automatically using Protractor da ... read more
Kukui has just launched a new video-based marketing application for the independent automotive industry that allows business owners to dominate their local market. As competition for consumer screen time continues to heat up, the Kukui Shop Video program provides repair shops with a fantastic opportunity to make their brand stand out from the crowd. Kukui Shop Videos are available online now at Kukui.com/kukui-shop-videos When a consumer visits a website, there is a small window in which to entice them to interact. Shop owners need to tell their brand's story in a way that will inspire and delight. Videos provide a lot more information in a short time. Video marketing is an essential tool for engaging and attracting customers, marketing your business specialties, and for recruiting Top-Tier technicians. Plus, video is not only a great way to tell your story, but it also provides a substantial increase in the SEO quality of your web ... read more
What method do you use to determine the most effective labor rate for your shop? You could call around and see what other shops are charging and then take off a few bucks beat the competition. Or, you could do the math. What do you want to make? What's your overhead? And, what you are going to pay your technicians? Then you have a good starting point. In this Shop Owner Success™ webinar, Jimmy Lea is joined by Christopher Peterson, Owner of Northwest Automotive in Montana, and Travis Troy, Owner of Honest Wrenches in Iowa to discuss how to find the labor rate metrics that will help you make the right decisions about your shop. This panel discussion will dive into details about how to use your shop productivity tools to analyze some of the real questions. How efficient is your team really? What are your actual expenses? What are you spending on marketing? What is your real cost of goods?