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Kukui Corporation Joins Forces with the Automotive Training Institute

Software maker will serve as an “endorsed vendor” to ATI’s clients Kukui Corporation, a developer of marketing software solutions for automotive repair shops, has been named a “Preferred Supplier” of the Automotive Training Institute, one of the industry’s leading coaching and management consulting companies. As a Preferred Supplier, Kukui will be listed on the ATI website along with other endorsed vendors. In exchange, Kukui will provide special pricing to ATI clients who subscribe to the company’s innovative software platform, which provides detailed data on how many leads a shop owner’s marketing channels are generating. The company’s product suite also includes smart web pages that are optimized to boost sales conversion rates; a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools such as email service reminders. Kukui will offer ATI c ... read more

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Press Release

Kukui Corporation Appoints New Vice President of Client Services, Adds Key Marketing Positions

Promoted staffers will focus on client retention; improve Kukui’s marketing materials and expand the company’s digital presence Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has appointed Caitlyn Williams Vice President of Client Services. The company has also promoted Kiley Fasano to Director of Marketing and Production and Omar Avalos to Graphic Design and Marketing Coordinator. As Vice President of Client Services, Williams manages client satisfaction and retention and oversees all client-facing staff to ensure accountability and high quality customer service. Well-versed at client relations, Williams served as the former associate director of client services for nearly two years before her promotion. She started her marketing career at a technical recruiting company, which gave her the foundation to work directly with clients, develop networking and event planning skills, and implement internal mark ... read more

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Honest-1 Auto Care Names Kukui Corporation Endorsed Vendor

Automotive repair chain will promote Kukui’s marketing software to new franchisees Kukui Corporation has joined the approved list of vendors that automotive repair shop giant Honest-1 recommends to its new franchisees. As an “endorsed” vendor, Kukui will be included in the marketing resource material franchisees receive from Honest-1 along with information about how Kukui fits into a franchisee’s marketing budget. Honest-1 named Kukui an approved vendor based on the effectiveness of the company’s marketing platform, which helps shop owners evaluate their marketing campaigns. In addition to offering analytics, the company’s product suite also includes smart web pages that are optimized to boost a shop’s leads and conversion rates; a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools such as email service reminders. “It’s really the best ... read more

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Press Release

Stang Auto Tech and Robert’s Collision & Repair Honored in AutoInc. Top 10 Websites Contest

Stang Auto Tech and Robert’s Collision & Repair Honored in AutoInc. Top 10 Websites Contest

  We are super pleased for our clients, Stang Auto Tech (Broomfield, CO) and Robert’s Collision & Repair (Monterey, CA), for taking top honors in this year’s Top 10 Websites Contest. Each year, AutoInc. reviews scores of websites with a panel of judges. The goal is to inspire other ASA members in utilizing the Internet to boost productivity and revenue. This year, ASA and AutoInc. used the following criteria to evaluate specific features of website submissions: Mobile Optimized Consumer Friendly Clear Call to Action Credibility Visual Design/First Impression To learn more about this year’s criteria, please check out ASA’s press release. Congratulations to Stang Auto Tech and Robert’s Collision & Repair. We are excited to see your Kukui website bring more value to your ... read more

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Kukui Corporation Named to the 2015 Inc. 500 List of America’s Fastest Growing Companies

Company ranked 76th with three-year sales growth of nearly 4,000% Inc. Magazine has ranked Kukui Corporation 76th on its annual Inc. 500 list of the nation’s fastest growing private companies. Kukui, which makes marketing software for automotive repair shop owners, landed its ranking with a growth rate of 3,493% over the last three years. Founded in 1996, Kukui has 86 employees and reported revenue of $4.2 million last year. This is the first time the company has earned a spot on the list, which represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. "I am honored that Kukui has been recognized by Inc. Magazine as one of America’s fastest growing companies,” said Kukui Founder and Product Architect Ryan Wilmot. “It is really a testament to the small business owners that we work with, and to the amazing “Kukuians” who have worked day and night to create ... read more

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Ask a Kukui'an: How to Respond to Negative Reviews

Ask a Kukui'an: How to Respond to Negative Reviews

Online reviews are one of the major lead sources for small business owners. As the modern form of word-of-mouth, reviews are powerful for businesses. A positive review can do wonders for a brand new business. A negative review could seriously hurt, or worse, shut doors. In today’s Ask a Kukui’an, we have Jessica May, our esteemed Client Marketing Specialist. Jessica works closely with clients in need of reputation management. As one of the veteran marketers at Kukui, Jessica has seen the best and worst of most online review sources. Whether your primary review source is Yelp, MindBody, or even Google My Business, Jessica is your girl! Q1. What is your first response when you see a negative review on your client’s website? How do you recommend they handle it? I always remind my clients to take a deep breath and not take the negative review personally. No matter how established and great a business is, negative reviews are inevitable. You're alw ... read more

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Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Social media is one of the leading networking tools business owners utilize to connect with customers. As one of the most widely used applications on the Internet today, social media serves a dual purpose: selling and branding. We often receive a lot of social media requests from our clients. However, we found that clients benefit more from social media if they are in control of their content and messaging. For more insight on how social media works for small businesses, such as auto repair shops, we turn to our Associate Director of Client Services, Caitlyn Williams. Caitlyn has prior experience in social media marketing for restaurants. In her current role, Caitlyn leads the marketing team in managing their client’s marketing initiatives and ongoing campaigns. Q: What are some of the best ways to use social media to attract new customers? I found that sharing unique content that highlights your business’ unique qualities is more likely to generate Lik ... read more

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Ask a Kukui’an: How to Build Trust Through Your Online Presence

Ask a Kukui’an: How to Build Trust Through Your Online Presence

In today’s digital world, building trust with customers is no easy feat. With Yelp, Google My Business, and other review sites, customers can easily uncover the good, bad, and ugly about your business and customer service in a matter of seconds. Don’t let this fact intimidate you. Take hold of your online reputation by utilizing your social media and website to enhance customer trust. Today’s Ask a Kukui’an features our Director of Marketing and Production, Kiley Fasano. Kiley provides business and emotional support for our enterprise and SMB clients. Whether it’s a website redesign or a re-branding issue, you can trust that she has your back (and website presence).  Q: What is the most common mistake you see in SMB websites? It is literally the first thing I see: not having a proper call to action at the top of a homepage, or above the fold, before the visitor must scroll. If I have to look for it, you’ve already lost me as ... read more

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Ask a Kukui’an: What is NAP Consistency?

Ask a Kukui’an: What is NAP Consistency?

    In today’s Ask a Kukui’an, we discuss NAPS. No, not the catching up on sleep kind but the website directory sort. Learn about the importance of NAP consistency below! Today’s post features Nichole Larson, one of KUKUI’s marketing directors. Nichole works closely with our clients in maintaining their website’s conversion rate. Moreover, Nichole helps our clients in maintaining their presence across the web. As a Kukui marketer, Nichole has first-hand experience in how NAPS Consistency affects our client’s online presence. Whether you’re hoping to track your incoming leads from Yelp or Yellow Pages (YP), it’s essential that your business’ online identity screams confidence.     Q: What is NAP? Nichole: NAP stands for Name, Address, and Phone number. Your business’ NAP appears in online directories such as Yelp, Google My Business, or Yellow Pages. Your business’ NAP is important because ... read more

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Marketing to your waiting room

Marketing to your waiting room

Shop owners spend a lot of time and money trying to figure out how to grab the attention of potential customers. Yet, they often forget about the one place where they have a captive audience on an almost daily basis - their waiting room. Marketing to your waiting room offers the opportunity to drive additional sales, build your brand and foster long-term relationships. The truth is, your waiting room already serves as a marketing platform whether you intended it to serve that purpose or not. Customers are making judgments about your operations and quality of service based on the first impression they get when they walk in the door. A tidy, welcoming lobby area staffed by friendly employees provides customers with a sense of comfort and confidence about your service and operation. But imagine walking into a shop where the coffee looks like it was brewed three days ago, the magazines are strewn all over the furniture (which is torn and tattered) and the employees barely acknowledge you ... read more

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