Articles:

Kukui's Todd Westerlund and Mike Giblin Serving as Speakers at NACE/CARS 2015

- Automotive expert will offer insight into marketing and customer service - San Jose, CA – Kukui Corporation CEO Todd Westerlund and President of U.S. Operations Mike Giblin will share their marketing and sales knowledge with attendees of this year’s NACE/CARS Expo and Conference. Held in Detroit from July 21-25, 2015, the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair and Service (CARS) are the premier events dedicated to the automotive service and repair industries. Westerlund will speak at 10 a.m. on July 22nd as part of the panel, Alternative Revenue Streams, which will explore new revenue opportunities that make use of a shop’s existing staff and resources. At 1 p.m. on the 22nd, Giblin will present the seminar, “Generation Why,” offering strategies to help shop owners better market to the Millennial generation. Westerlund and Giblin both have experience working inside sh ... read more

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Kukui Corporation Forms Alliance with the Institute for Automotive Business Excellence

San Jose, CA – Kukui Corporation has formed an alliance with the Institute for Automotive Business Excellence, a provider of business education for the automotive repair industry. Kukui, which makes marketing software for repair shop owners, will work with the Institute’s clients to help them gain better insight into the effectiveness of their marketing efforts. Under the alliance, Kukui will offer the Institute’s clients one-month free access to its revolutionary software platform, which provides detailed data on how well a shop’s marketing channels are performing. The company’s product suite also includes smart web pages that are optimized to boost leads and conversion rates; a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools such as email service reminders. “Kukui has been providing outstanding services to our clients nationwide and in Canada for over three year ... read more

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Kukui Corporation Appoints Mike Giblin to President of U.S. Operations

San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has appointed Mike Giblin President of the company’s U.S. Operations. An automotive industry veteran, Giblin joined Kukui as a vice president of business development and previously served as vice president of U.S. Operations. In his new role, Giblin will work with shop owners to ensure that the Kukui platform meets their marketing needs and will continue to build alliances with management coaches and industry associations. The appointment also improves Kukui’s management structure, allowing CEO Todd Westerlund to focus on setting the company’s strategy and vision. “Mike is the perfect person to lead our efforts to build relationships in the automotive repair industry,” said Westerlund. “As a former shop owner, Mike brings unparalleled insight to Kukui and is keenly aware of what our clients need to achieve their goals ... read more

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Generating New Customers With Google Business View

Generating New Customers With Google Business View

- This simple Google tool can help show off your shop and attract new customers - "Clean, comfortable shops are a stark contrast to the grimy floors, cramped waiting areas and loud surroundings that come with the traditional perception of the auto service industry. For those looking to proudly show off their plush environs and professional repair facilities, a new feature from Google provides shops a low-cost way to give prospective customers a free tour—while also improving search engine rankings." Read more at: http://www.ratchetandwrench.com

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Automotive Industry Veteran Greg Buckley to Serve as Keynote Speaker for Think Kukui Trade Show

- Event will also feature industry awards in more than a dozen categories - San Jose, CA – Greg Buckley, a more than 40-year veteran of the automotive repair industry, will keynote the 2015 Think Kukui Trade Show, presented by Kukui Corp. Buckley is owner of Buckley’s Auto Care in Wilmington, Delaware and also helped develop the Virtual Service Advisor program, which helps automate the service writing process. An advocate of using technology to grow business, Buckley will discuss technology trends that will impact repair shops in the future. “Greg is a pioneer who is always on the hunt for new tools to improve operations and increase sales. He has tremendous foresight and is well acquainted with the challenges shop owners face daily,” said Todd Westerlund, President and CEO of Kukui Corp. The Think Kukui Trade Show will be held January 16-17, 2015 at the San Jose Airport Doubletree by Hilton Hotel San Jose and will feature a wide spectrum ... read more

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Integrated Sales and marketing dashboard helps owners keep their eye on customers service

Integrated Sales and marketing dashboard helps owners keep their eye on customers service

"Integration of marketing and management programs is key to Kukui’s simple all-in-one success platform. “Everything is measured,” Kukui Vice President of U.S. Operations Mike Giblin said. “From the time they hit enter to find a shop online until you drop the keys in their hand, everything is measured.”" Read more at: http://www.partsandpeople.com/

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Kukui Corporation Announces New Headquarters

- New location offers more space for growth, easy access to hotels, airport - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has moved into new offices to accommodate employee growth. The new headquarters are located in the heart of Silicon Valley at 2077 Gateway Place, San Jose, CA, near the Norman Y. Mineta San Jose International Airport and area hotels. At xxx square feet, the new location is nearly double Kukui’s previous headquarters and offers capacity for as many as 100 employees. The office’s easy access to the airport and hotels will also make it easier for the company to host its annual trade show, which attracts automobile repair shop owners from around the country. “This new office really represents the next step in Kukui’s evolution as a company. The location makes it possible for us to hire the staff we need to serve our growing client base and prov ... read more

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Kukui Corporation Unveils Marketing Platform Upgrade

- Kukui 3.0 provides new metrics to evaluate operational success - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has unveiled an upgrade for its marketing software platform. The newest version of the platform, Kukui 3.0, adds a number of new metrics, giving automotive repair shop owners the ability to analyze not only their marketing efforts but their operational performance as well. Through Kukui 3.0, shop owners are now able to monitor vehicle counts, customer counts, parts revenue and the average time spent per job. The metrics will automatically appear in a customer’s dashboard and are measured against pre-determined benchmarks, giving shop owners an accurate view of how well their employees are serving customers and meeting sales goals. “Our last update focused on the service writers and their ability to convert marketing dollars into paying clients. This n ... read more

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Kukui Corporation President and CEO Todd Westerlund to Offer Marketing Insight at 2014 Mudstock Training Summit

San Jose, CA – Todd Westerlund, President and CEO of Kukui Corporation, will speak at the 2014 Mudstock Training Summit, slated for September 3-5, 2014 in Adairsville, GA. Westerlund, an automotive industry veteran, will discuss how to achieve auto repair marketing success. Presented by Mudlick Mail, a provider of direct mail services for the automotive repair industry, Mudstock 2014 is an interactive training event designed for independent automotive shop owners and owner-operators. The event aims to help shop owners grow their businesses with practical tools and how-to knowledge to produce results. Westerlund and Mudlick President Tim Ross will share marketing strategies on designed to maximize car count and profitability. Discussion points include: tracking marketing expenditures and return on investment; avoiding common marketing mistakes and developing a marketing plan based on business cycles to sustain profitability. Westerlund wil ... read more

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Kukui Corporation Adds Tire Module to Software Platform

- New feature allows Kukui clients to market tire sales and services online - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has added a new tire module to its success platform. The tire module will enable Kukui clients who sell tires, to market their products and services online. The online component easily integrates into a tire retailer or automotive repair center’s website and guides consumers through the tire purchasing process. For example, through the tire module, consumers can seamlessly browse a shop’s tire inventory, obtain pricing by size or by the year, make and model of their vehicle, view rebates and schedule service appointments. The new module also offers the ability to check suppliers’ inventory in real time and includes an email marketing feature with simple campaign creation and management elements. According to Dealer Plus, a software develop ... read more

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