Kukui Corporation, the leading provider of integrated marketing automation and business analytics solutions for the automotive industry has hit the ground running in 2020 with the addition of industry heavyweights to the company line up and powerful new product features. 6 months after receiving its’ record-breaking investment from SSM partners, Kukui demonstrates that it has established a solid game plan for market expansion and growth. The company has made several strategic placements in sales, marketing, and business development to provide focus on stronger partner support and a deeper industry knowledge base, Luke Kusher has joined as the new Vice President of Strategic Partnerships. Luke comes to Kukui from MechanicNet, now Epicor, where he led their business development efforts for over 15 years. Kukui has also expanded its’ marketing team to support new product initiatives with the addition of Rick Sage as Director of Marketing and Creative Serv ... read more
Are you running your business or is your business running you? Do your frustrations include: Control, Profit, People, Hitting the Ceiling, and Nothing’s Working? Join us as we learn from Barry Barrett to discover your Vision and why it is not translating to your team. Let's look at and discuss the top Eight Questions you need to ask and answer to properly convey a powerful message. From this webinar, you will be able to analyze a person’s Core Values and know if they possess the Capacity, Ability, and Integrity to fit your Company, Culture, and Vision.
In this Shop Owner Success Webinar™, Jimmy Lea will be joined by Scott Thorley and Greg Waters to address the Shop’s ultimate dilemma: “How can I keep my Bays full all of the time?” In this presentation, Greg Waters from Kukui will address how the integration of Protractor and Kukui will allow you to track all of your marketing spend to actual revenue from each source. You learn how to know with certainty where your marketing dollars are best spent to make the phone ring! Utilizing Your Protractor data, the Kukui dashboard puts Key Performance Metrics right at your fingertips so you can make business improvements to best increase your revenue. Oil Change reminders, State Inspection, etc. are based on your Protractor data and can be sent on intervals you determine to bring customers back when you want. Increase your Google Rating using a simple Text request to obtain more Google Reviews- all automatically using Protractor da ... read more
Kukui has just launched a new video-based marketing application for the independent automotive industry that allows business owners to dominate their local market. As competition for consumer screen time continues to heat up, the Kukui Shop Video program provides repair shops with a fantastic opportunity to make their brand stand out from the crowd. Kukui Shop Videos are available online now at Kukui.com/kukui-shop-videos When a consumer visits a website, there is a small window in which to entice them to interact. Shop owners need to tell their brand's story in a way that will inspire and delight. Videos provide a lot more information in a short time. Video marketing is an essential tool for engaging and attracting customers, marketing your business specialties, and for recruiting Top-Tier technicians. Plus, video is not only a great way to tell your story, but it also provides a substantial increase in the SEO quality of your web ... read more
What method do you use to determine the most effective labor rate for your shop? You could call around and see what other shops are charging and then take off a few bucks beat the competition. Or, you could do the math. What do you want to make? What's your overhead? And, what you are going to pay your technicians? Then you have a good starting point. In this Shop Owner Success™ webinar, Jimmy Lea is joined by Christopher Peterson, Owner of Northwest Automotive in Montana, and Travis Troy, Owner of Honest Wrenches in Iowa to discuss how to find the labor rate metrics that will help you make the right decisions about your shop. This panel discussion will dive into details about how to use your shop productivity tools to analyze some of the real questions. How efficient is your team really? What are your actual expenses? What are you spending on marketing? What is your real cost of goods?
The gold standard of customer support used to be following up in under 15 minutes. Some consider follow up within the hour to be world-class. But in the new always-on, always-connected economy, 15 minutes is unacceptable. How long someone has to wait for a response from your shop makes all the difference in building a relationship, closing business, and delighting a valued customer. Today everyone is always connected, ready to engage, and communicate on their terms. It’s true of our customers, and it's true of our team members too. Think about how you interact with your friends, your family, and the shop team. Text messaging likely plays a huge part. We don’t pick up the phone and call even our best friends anymore without sending a text to check and see if now is a good time to talk. Joining Jimmy Lea in this Shop Owner Success™ webinar Live from the Ratchet+Wrench Management Conference is Dave Kusa Owner of Autotrend Diagnostics and Beau Bernal, GM of T ... read more
When you think about the future of the aftermarket automotive business, do you stop to consider who the driving force is behind this $115 Billion industry? 80% of all automotive buying decisions are made by women. Every year women spend over $200 Billion on vehicle purchases and repair service. And yet, less than 20% of the total workforce in the automotive industry are women. In this webinar, Jimmy Lea was joined by 6 amazing people in the auto care business, that happen to be women, in a discussion about the paths they took to be where they are today and how they envision the future of the industry. Joining Jimmy this week is Jamie Carlson, Co-Owner of Ervine’s Auto Repair 2019 Auto Care Association's Female Shop Owner of the Year, Cindy Frasca - COO of Kukui, 2019 WiAC Woman of Excellence, Megan Dineff - Customer Service Manager at Ervine’s Auto Repair and recipient of the 2019 Ratchet+Wrench All-Star Award, Leigh Anne Best, Founder of Brakes for Breasts, and ... read more
In this webinar, Jimmy Lea will be joined by Dave Toole owner of Toole's Garage and Greg Buckley owner of Buckley's Autocare to discuss why Video is crucial for marketing your shop. You'll hear why video is important for engaging and attracting customers, marketing your business specialties, and recruiting for Top Tier Technicians. Dave and Greg will walk through the process they took to get started. You'll hear about the challenges and the return on the investment. Our panel will share some tips and tricks you'll need to get going in your shop. They might even share some of their secrets and some of the horror stories.
Everyone talks about letting data drive the decision of your business but being strictly “Data-Driven” has a few blind spots. Being “Data-Informed” means that data is a key input for your decision making among others. You need to use the data to build a deeper understanding of the behavior that’s behind the data. Early trends rarely show up in the data. Don’t be shy to trust your instincts. If you look at a problem from first principles, the eventual impact would be much more obvious. In this webinar, Jimmy Lea will be joined by Stéphane Grabina - Owner at Excluservice, Sunil Patel - CEO of Tekmetric, Bryan Gossel - Owner of BG Auto, and Prasanth Chilukuri - Co-Founder at Tekmetric to discuss how to find the metrics to help you make the right decisions about your shop. They will show you how to stay on top of your shop performance using data about profitability, gross sales, and even which neighborhood brings in your best custome ... read more
In this breakthrough webinar, Wealth Strategist Derick Van Ness will address the Shop owner's ultimate dilemma: "Do I invest my money? Or keep it available to grow my businesses?” You’ll never need to decide again because Derick will show you how to do BOTH by building your own banking system! He will teach you to utilize money in a way that less than 1% of the population understands so you can prosper with almost no extra effort required. This is the same way the wealthiest families in America have built and perpetuated wealth for generations. Derick will methodically break down how to create financial certainty so you can sleep well at night, why you may never need a crummy bank loan again, and how you can compound the profits in your business by getting your money to do more than one job at a time. By the time he’s done, you’ll wonder why you’ve never seen this before, and be amazed it ... read more