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Ask a Kukui'an: How to Respond to Negative Reviews

Ask a Kukui'an: How to Respond to Negative Reviews

Online reviews are one of the major lead sources for small business owners. As the modern form of word-of-mouth, reviews are powerful for businesses. A positive review can do wonders for a brand new business. A negative review could seriously hurt, or worse, shut doors. In today’s Ask a Kukui’an, we have Jessica May, our esteemed Client Marketing Specialist. Jessica works closely with clients in need of reputation management. As one of the veteran marketers at Kukui, Jessica has seen the best and worst of most online review sources. Whether your primary review source is Yelp, MindBody, or even Google My Business, Jessica is your girl! Q1. What is your first response when you see a negative review on your client’s website? How do you recommend they handle it? I always remind my clients to take a deep breath and not take the negative review personally. No matter how established and great a business is, negative reviews are inevitable. You're alw ... read more

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Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Social media is one of the leading networking tools business owners utilize to connect with customers. As one of the most widely used applications on the Internet today, social media serves a dual purpose: selling and branding. We often receive a lot of social media requests from our clients. However, we found that clients benefit more from social media if they are in control of their content and messaging. For more insight on how social media works for small businesses, such as auto repair shops, we turn to our Associate Director of Client Services, Caitlyn Williams. Caitlyn has prior experience in social media marketing for restaurants. In her current role, Caitlyn leads the marketing team in managing their client’s marketing initiatives and ongoing campaigns. Q: What are some of the best ways to use social media to attract new customers? I found that sharing unique content that highlights your business’ unique qualities is more likely to generate Lik ... read more

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Ask a Kukui’an: How to Build Trust Through Your Online Presence

Ask a Kukui’an: How to Build Trust Through Your Online Presence

In today’s digital world, building trust with customers is no easy feat. With Yelp, Google My Business, and other review sites, customers can easily uncover the good, bad, and ugly about your business and customer service in a matter of seconds. Don’t let this fact intimidate you. Take hold of your online reputation by utilizing your social media and website to enhance customer trust. Today’s Ask a Kukui’an features our Director of Marketing and Production, Kiley Fasano. Kiley provides business and emotional support for our enterprise and SMB clients. Whether it’s a website redesign or a re-branding issue, you can trust that she has your back (and website presence).  Q: What is the most common mistake you see in SMB websites? It is literally the first thing I see: not having a proper call to action at the top of a homepage, or above the fold, before the visitor must scroll. If I have to look for it, you’ve already lost me as ... read more

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Ask a Kukui’an: What is NAP Consistency?

Ask a Kukui’an: What is NAP Consistency?

    In today’s Ask a Kukui’an, we discuss NAPS. No, not the catching up on sleep kind but the website directory sort. Learn about the importance of NAP consistency below! Today’s post features Nichole Larson, one of KUKUI’s marketing directors. Nichole works closely with our clients in maintaining their website’s conversion rate. Moreover, Nichole helps our clients in maintaining their presence across the web. As a Kukui marketer, Nichole has first-hand experience in how NAPS Consistency affects our client’s online presence. Whether you’re hoping to track your incoming leads from Yelp or Yellow Pages (YP), it’s essential that your business’ online identity screams confidence.     Q: What is NAP? Nichole: NAP stands for Name, Address, and Phone number. Your business’ NAP appears in online directories such as Yelp, Google My Business, or Yellow Pages. Your business’ NAP is important because ... read more

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Marketing to your waiting room

Marketing to your waiting room

Shop owners spend a lot of time and money trying to figure out how to grab the attention of potential customers. Yet, they often forget about the one place where they have a captive audience on an almost daily basis - their waiting room. Marketing to your waiting room offers the opportunity to drive additional sales, build your brand and foster long-term relationships. The truth is, your waiting room already serves as a marketing platform whether you intended it to serve that purpose or not. Customers are making judgments about your operations and quality of service based on the first impression they get when they walk in the door. A tidy, welcoming lobby area staffed by friendly employees provides customers with a sense of comfort and confidence about your service and operation. But imagine walking into a shop where the coffee looks like it was brewed three days ago, the magazines are strewn all over the furniture (which is torn and tattered) and the employees barely acknowledge you ... read more

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Kukui's Todd Westerlund and Mike Giblin Serving as Speakers at NACE/CARS 2015

- Automotive expert will offer insight into marketing and customer service - San Jose, CA – Kukui Corporation CEO Todd Westerlund and President of U.S. Operations Mike Giblin will share their marketing and sales knowledge with attendees of this year’s NACE/CARS Expo and Conference. Held in Detroit from July 21-25, 2015, the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair and Service (CARS) are the premier events dedicated to the automotive service and repair industries. Westerlund will speak at 10 a.m. on July 22nd as part of the panel, Alternative Revenue Streams, which will explore new revenue opportunities that make use of a shop’s existing staff and resources. At 1 p.m. on the 22nd, Giblin will present the seminar, “Generation Why,” offering strategies to help shop owners better market to the Millennial generation. Westerlund and Giblin both have experience working inside sh ... read more

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Press Release

Kukui Corporation Forms Alliance with the Institute for Automotive Business Excellence

San Jose, CA – Kukui Corporation has formed an alliance with the Institute for Automotive Business Excellence, a provider of business education for the automotive repair industry. Kukui, which makes marketing software for repair shop owners, will work with the Institute’s clients to help them gain better insight into the effectiveness of their marketing efforts. Under the alliance, Kukui will offer the Institute’s clients one-month free access to its revolutionary software platform, which provides detailed data on how well a shop’s marketing channels are performing. The company’s product suite also includes smart web pages that are optimized to boost leads and conversion rates; a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools such as email service reminders. “Kukui has been providing outstanding services to our clients nationwide and in Canada for over three year ... read more

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Press Release

Kukui Corporation Appoints Mike Giblin to President of U.S. Operations

San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has appointed Mike Giblin President of the company’s U.S. Operations. An automotive industry veteran, Giblin joined Kukui as a vice president of business development and previously served as vice president of U.S. Operations. In his new role, Giblin will work with shop owners to ensure that the Kukui platform meets their marketing needs and will continue to build alliances with management coaches and industry associations. The appointment also improves Kukui’s management structure, allowing CEO Todd Westerlund to focus on setting the company’s strategy and vision. “Mike is the perfect person to lead our efforts to build relationships in the automotive repair industry,” said Westerlund. “As a former shop owner, Mike brings unparalleled insight to Kukui and is keenly aware of what our clients need to achieve their goals ... read more

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Generating New Customers With Google Business View

Generating New Customers With Google Business View

- This simple Google tool can help show off your shop and attract new customers - "Clean, comfortable shops are a stark contrast to the grimy floors, cramped waiting areas and loud surroundings that come with the traditional perception of the auto service industry. For those looking to proudly show off their plush environs and professional repair facilities, a new feature from Google provides shops a low-cost way to give prospective customers a free tour—while also improving search engine rankings." Read more at: http://www.ratchetandwrench.com

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Automotive Industry Veteran Greg Buckley to Serve as Keynote Speaker for Think Kukui Trade Show

- Event will also feature industry awards in more than a dozen categories - San Jose, CA – Greg Buckley, a more than 40-year veteran of the automotive repair industry, will keynote the 2015 Think Kukui Trade Show, presented by Kukui Corp. Buckley is owner of Buckley’s Auto Care in Wilmington, Delaware and also helped develop the Virtual Service Advisor program, which helps automate the service writing process. An advocate of using technology to grow business, Buckley will discuss technology trends that will impact repair shops in the future. “Greg is a pioneer who is always on the hunt for new tools to improve operations and increase sales. He has tremendous foresight and is well acquainted with the challenges shop owners face daily,” said Todd Westerlund, President and CEO of Kukui Corp. The Think Kukui Trade Show will be held January 16-17, 2015 at the San Jose Airport Doubletree by Hilton Hotel San Jose and will feature a wide spectrum ... read more

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