By Kaeli Hall
Filters are a hot topic these days, but we’re not here to talk about the latest filter for your Instagram profile picture. We’re here to talk about the filters available on our Text Marketing platform. Targeting your marketing to a very specific audience increases your rate of conversion, and we’re providing you with plenty of options to narrow down the scope of your targeted audience. Take a look at our new, advanced filter options:
- You might want to only send a text to your regulars, and skip the customers who only stopped by once or twice for a quick service. Define the minimum number of closed invoices that any customer who receives this message will have.
- Filter all of the recipients by the make of their vehicle. Type it into the box, hit “Add Vehicle To Filter”, and save. You can enter as many vehicles as you’d like, and remove a vehicle by pressing the x on the right hand side.
- People might opt-in through the web forms or keyword opt-in that haven’t come into the business yet. By default, we will include these non-existing customers while accounting for the filters that have already been applied. Many of these filters will exclude non-existing customers, like minimum spend, or lifetime visits. But now you can choose to include all non-existing customers (even if they don’t meet the filter criteria) or exclude them (even if they do meet the filter criteria). This gives you extra flexibility to decide when to include or exclude non-existing customers on a campaign.
Made it this far in the blog? Good thing, because you got to the BONUS FEATURE:
As you apply these filters the number of recipients will change. Just press “Calculate” and our calculator provides live updates on how many recipients will be sent this campaign with the filters applied.
Questions? Comments? We love to hear from you! Use the feedback button on the right hand side of your CP and tell us what you think of our products, and how we can keep growing to fit the needs of your business.