Appointment Reminders by Text
Appointment Reminders by text just got a major upgrade that will make this process easier than ever. You are no longer required to have your customers 'opt-in' for their reminder. Now you can send your Appointment Reminders to any customer with a cell phone. The update will go live on March 17, so be sure to reach out to your KUKUI Marketer if you have any questions.
We have historically been sending 'opt-in' messages to all customers with a cell phone number that has an appointment set in the future. This has always been in an effort to remain compliant with all regulations regarding business to consumer text communication. In order for a customer to continue receiving their appointment reminders by text, they had to reply to the 'opt-in' request with a yes in order to receive an appointment reminder. Legally, we do not need to do this, as TCPA law allows for non-marketing (transactional) messages to be sent without written consent. This is also applicable for review requests by text. Now that you no longer have to ask for consent, you will be able to increase the volume of appointment reminders you send via text. Of course, customers will still be able to 'opt-out' from text communication at any time.
The 'opt-in' messages to customers will stop on March 17th, 2020. If you have any questions or concerns regarding this update, please reach out to your KUKUI Marketer.