What method do you use to determine the most effective labor rate for your shop? You could call around and see what other shops are charging and then take off a few bucks beat the competition. Or, you could do the math. What do you want to make? What's your overhead? And, what you are going to pay your technicians? Then you have a good starting point. In this Shop Owner Success™ webinar, Jimmy Lea is joined by Christopher Peterson, Owner of Northwest Automotive in Montana, and Travis Troy, Owner of Honest Wrenches in Iowa to discuss how to find the labor rate metrics that will help you make the right decisions about your shop. This panel discussion will dive into details about how to use your shop productivity tools to analyze some of the real questions. How efficient is your team really? What are your actual expenses? What are you spending on marketing? What is your real cost of goods?
The gold standard of customer support used to be following up in under 15 minutes. Some consider follow up within the hour to be world-class. But in the new always-on, always-connected economy, 15 minutes is unacceptable. How long someone has to wait for a response from your shop makes all the difference in building a relationship, closing business, and delighting a valued customer. Today everyone is always connected, ready to engage, and communicate on their terms. It’s true of our customers, and it's true of our team members too. Think about how you interact with your friends, your family, and the shop team. Text messaging likely plays a huge part. We don’t pick up the phone and call even our best friends anymore without sending a text to check and see if now is a good time to talk. Joining Jimmy Lea in this Shop Owner Success™ webinar Live from the Ratchet+Wrench Management Conference is Dave Kusa Owner of Autotrend Diagnostics and Beau Bernal, GM of T ... read more
When you think about the future of the aftermarket automotive business, do you stop to consider who the driving force is behind this $115 Billion industry? 80% of all automotive buying decisions are made by women. Every year women spend over $200 Billion on vehicle purchases and repair service. And yet, less than 20% of the total workforce in the automotive industry are women. In this webinar, Jimmy Lea was joined by 6 amazing people in the auto care business, that happen to be women, in a discussion about the paths they took to be where they are today and how they envision the future of the industry. Joining Jimmy this week is Jamie Carlson, Co-Owner of Ervine’s Auto Repair 2019 Auto Care Association's Female Shop Owner of the Year, Cindy Frasca - COO of Kukui, 2019 WiAC Woman of Excellence, Megan Dineff - Customer Service Manager at Ervine’s Auto Repair and recipient of the 2019 Ratchet+Wrench All-Star Award, Leigh Anne Best, Founder of Brakes for Breasts, and ... read more
In this webinar, Jimmy Lea will be joined by Dave Toole owner of Toole's Garage and Greg Buckley owner of Buckley's Autocare to discuss why Video is crucial for marketing your shop. You'll hear why video is important for engaging and attracting customers, marketing your business specialties, and recruiting for Top Tier Technicians. Dave and Greg will walk through the process they took to get started. You'll hear about the challenges and the return on the investment. Our panel will share some tips and tricks you'll need to get going in your shop. They might even share some of their secrets and some of the horror stories.