Category Archives: Blog Articles

An Introduction to the Kukui All-in-One Success Platform

An Introduction to the Kukui All-in-One Success Platform

  The video below is an introduction to the Kukui All-in-One Success Platform which enables auto shop owners with the tools they need to track and manage all aspects of marketing, and communications with current and potential shop customers. Notice that the video is enabled with an interactive chapter menu that will allow you to jump directly between the sections which interest you most.  Just click the menu icon at the bottom of the video player or the menu overlay on the screen. 

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Kukui Partners with MWACA to Support Independent Auto Service Industry

Kukui Partners with MWACA to Support Independent Auto Service Industry

    San Jose, CA - Oct.  11, 2018: Kukui Corporation, the maker of the All-in-One Success Platform®, has formed a partnership with the Midwest Auto Care Alliance (MWACA) to help conquer financial barriers to success faced by auto repair shop owners. In this partnership, shops who join both MWACA and Kukui, receive financial support that enables them to participate in the auto repair industry’s most engaged education and mentoring organization and to also take advantage of the most advanced suite of products available to auto repair shops.   Kukui and MWACA are both driven by similar missions of enabling success and excellence in the independent auto service industry.  Kukui supports this mission through the creation of an integrated suite of software and services proven to enable repair organizations to succeed in a very competitive business. MWACA drives pr ... read more

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News , MWACA , Partner

Kukui joins Richard Rawlings for Season 2 of Garage Rehab

Kukui joins Richard Rawlings for Season 2 of Garage Rehab

Over the past several months Kukui joined Richard Rawlings and crew for the second season of the hit Discovery Channel program Garage Rehab. Kukui supports the shop featured in each episode with a new website designed to help them revitalize their marketing efforts and achieve ultimate success. In the Garage Rehab series, Richard Rawlings and his team travel the country to find struggling shops that need help. In each episode, Rawlings takes over a shop, making all decisions for the business as he works to revamp and revitalize the enterprise using his entrepreneurial savvy, deep knowledge of the auto industry and marketing skills to transform the struggling garages into profitable businesses. “We just wrapped Garage Rehab season two and I can't wait for the premiere in September!” said Richard Rawlings. “When I invest in a garage, not only do we rehab the shop, we also rehab the shops marketing with a new high-end website built by Kukui. If I’m working ha ... read more

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Blog Articles

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News , Branding

Kukui now supports TireConnect integration

Kukui now supports TireConnect integration

Kukui developers are continually adding new integration support for software that we believe will help our clients succeed. Kukui now supports TireConnect website integration for clients that may be using that service.  With TireConnect you are in control of your inventory, tire and labor prices. Their software gives you access to major wholesalers’ inventory automatically and provides you with tools to add your in-stock tires. Check out how Kukui + TireConnect can help you increase tire sales below. Kukui Website Integration Make it easy for your customers to find the tires they need with the help of Kukui websites and TireConnect. The TireConnect portal seamlessly integrates with Kukui landing pages, generating an easy-to-use tool for your customers to find the tires they need. You have the opportunity to display as much information as you'd like, or if you prefer to have your customers call you to request information that is possible as well.  ... read more

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"Do-it-Yourself SEO" Webinar

"Do-it-Yourself SEO" Webinar

Trisha Vasquez, Sr. Regional Manager of Kukui, and Kaeli Gardner, Marketing Manager at AskPatty.com, partnered up for an insightful "Do-It-Yourself SEO" webinar. Search Engine Optimization, or SEO, can be an intimidating topic for small business owners. This webinar will walk you through the definition and importance of SEO, and how you can get started on making your website more Google-friendly. Check out the video re-cap below: For questions or to request a demo: Trisha Vasquez - Kukui [email protected] | (408) 667-9051 Kaeli Gardner - AskPatty.com [email protected] | (805) 409-3603 Stay tuned for more Webinars by following us on Facebook:

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"You Can't Improve What You Don't Measure" Webinar

"You Can't Improve What You Don't Measure" Webinar

For our first webinar of 2016, Trisha Vasquez, Regional Sales Manager of Kukui, and Scott Thorley, President of Automotive Management Solutions, partnered up for our "You Can't Improve What You Don't Measure" webinar. They discussed the importance of R.O. Writer Integration and Marketing Tracking, and learning how everything ties in with your return on investment. Missed the webinar? Check out the video re-cap below: (Webinar starts at 4:15 - please fast forward) For questions or to request a demo: Trisha Vasquez - Kukui [email protected] | (408) 667-9051 Scott Thorley - AMS R.O. Writer [email protected] | (919) 363-6234 Stay tuned for more Webinars by following us on Facebook:

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Pickering's Auto Service Center Success Story

Pickering's Auto Service Center Success Story

Growing with Kukui Since we began utilizing Kukui’s services in 2014, our visibility on the Internet has improved considerably. The customized website Kukui created and optimized for us has allowed us to develop and maintain a consistent brand identity across multiple online sources as well as our other various marketing channels. Our ability to effortlessly track conversion rates, match revenue and analyze data statistics right from the dashboard has granted us the opportunity to make educated marketing decisions that have positively impacted our marketing efforts.  Having one dashboard, one account manager, and one company to manage our marketing needs has made our marketing much more seamless. Our account manager knows our vision, our strategy and our goals and works diligently to help us accomplish them. Kukui overall has allowed us to manage, measure and improve our marketing much more efficiently and ef ... read more

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Stang Auto Tech and Robert’s Collision & Repair Honored in AutoInc. Top 10 Websites Contest

Stang Auto Tech and Robert’s Collision & Repair Honored in AutoInc. Top 10 Websites Contest

  We are super pleased for our clients, Stang Auto Tech (Broomfield, CO) and Robert’s Collision & Repair (Monterey, CA), for taking top honors in this year’s Top 10 Websites Contest. Each year, AutoInc. reviews scores of websites with a panel of judges. The goal is to inspire other ASA members in utilizing the Internet to boost productivity and revenue. This year, ASA and AutoInc. used the following criteria to evaluate specific features of website submissions: Mobile Optimized Consumer Friendly Clear Call to Action Credibility Visual Design/First Impression To learn more about this year’s criteria, please check out ASA’s press release. Congratulations to Stang Auto Tech and Robert’s Collision & Repair. We are excited to see your Kukui website bring more value to your ... read more

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Blog Articles

Ask a Kukui'an: How to Respond to Negative Reviews

Ask a Kukui'an: How to Respond to Negative Reviews

Online reviews are one of the major lead sources for small business owners. As the modern form of word-of-mouth, reviews are powerful for businesses. A positive review can do wonders for a brand new business. A negative review could seriously hurt, or worse, shut doors. In today’s Ask a Kukui’an, we have Jessica May, our esteemed Client Marketing Specialist. Jessica works closely with clients in need of reputation management. As one of the veteran marketers at Kukui, Jessica has seen the best and worst of most online review sources. Whether your primary review source is Yelp, MindBody, or even Google My Business, Jessica is your girl! Q1. What is your first response when you see a negative review on your client’s website? How do you recommend they handle it? I always remind my clients to take a deep breath and not take the negative review personally. No matter how established and great a business is, negative reviews are inevitable. You're alw ... read more

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Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Ask a Kukui’an: Effective Social Media for Auto Repair Shops

Social media is one of the leading networking tools business owners utilize to connect with customers. As one of the most widely used applications on the Internet today, social media serves a dual purpose: selling and branding. We often receive a lot of social media requests from our clients. However, we found that clients benefit more from social media if they are in control of their content and messaging. For more insight on how social media works for small businesses, such as auto repair shops, we turn to our Associate Director of Client Services, Caitlyn Williams. Caitlyn has prior experience in social media marketing for restaurants. In her current role, Caitlyn leads the marketing team in managing their client’s marketing initiatives and ongoing campaigns. Q: What are some of the best ways to use social media to attract new customers? I found that sharing unique content that highlights your business’ unique qualities is more likely to generate Lik ... read more

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