San Jose, CA – Todd Westerlund, President and CEO of Kukui Corporation, will speak at the 2014 Mudstock Training Summit, slated for September 3-5, 2014 in Adairsville, GA. Westerlund, an automotive industry veteran, will discuss how to achieve auto repair marketing success.
Presented by Mudlick Mail, a provider of direct mail services for the automotive repair industry, Mudstock 2014 is an interactive training event designed for independent automotive shop owners and owner-operators. The event aims to help shop owners grow their businesses with practical tools and how-to knowledge to produce results.
Westerlund and Mudlick President Tim Ross will share marketing strategies on designed to maximize car count and profitability. Discussion points include: tracking marketing expenditures and return on investment; avoiding common marketing mistakes and developing a marketing plan based on business cycles to sustain profitability. Westerlund will also share news about the latest version of Kukui’s proprietary marketing platform.
“I am thrilled to be teaming with Tim to offer shop owners key insight into how to improve their marketing efforts and weed out tactics that aren’t producing tangible results,” said Westerlund.
A former ASE-certified technician, Westerlund has spent the bulk of his career helping to fuel sales for the automotive industry. His experience spans everything from repairing cars to teaching repair shop owners how to market through social media. Before joining Kukui, Todd served as vice president of sales for Shop Management Services, an exclusive distributor of the R.O. Writer automotive shop management software system.
Westerlund joined Kukui, a developer of marketing software solutions for the automotive repair industry, in 2013 as Chief Strategist. Through its revolutionary software platform, Kukui is able to accommodate all of a service shop’s marketing needs – from website development to social media support to direct mail fulfillment. The company’s product suite includes smart web pages that are optimized to boost sales conversion rates, a simple-to-use Content Management System and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.