Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, is joining forces with ClearMechanic, an inspection software program enabling repair shops to “visually sell” repairs with photos and videos. Kukui and ClearMechanic will market their combined technologies to help repair shops and service centers attract new customers and increase sales.
“Every independent service center and franchise auto dealer is seeking new customers. ClearMechanic and Kukui provide the technologies and platforms to help repair shop owners combat customer skepticism and distrust and equip consumers with the ability to make informed decisions regarding automotive repair,” said Ken Hite, ClearMechanic Vice President of Sales and Marketing.
Kukui’s revolutionary software platform provides detailed data on how much business a shop owner’s marketing channels are generating. By partnering with ClearMechanic, Kukui will provide its customers with another option to include in their marketing toolkits. ClearMechanic’s applications enable service technicians to perform vehicle inspections from smartphones and tablets and instantly share inspection photos, video and diagrams, offering visual proof of repairs. Inspection findings, including photos and videos, are stored permanently for follow-up marketing.
Kukui clients who tested ClearMechanic experienced customer pay increases of up to $1,800 in a single day.
“We decided to send one customer pictures through ClearMechanic and afterward, she raved about how she enjoyed looking at the pictures and reading the descriptions. Because she was better informed and could visually see what was going on, she agreed to do additional work,” said new ClearMechanic user and Kukui client Becki McGinnis, of Autovantage Service Center in Auburn, Calif.
Kukui’s clients can opt into the ClearMechanic program and Kukui will integrate its platform with the app and other services. If a Kukui client chooses to use ClearMechanic, Kukui can create a gallery and library landing page on the shop owner’s website to showcase a visual history of previous repairs and inspections for customers. The use of such visuals can also help shop owners improve the SEO of their sites.
“Kukui’s integration with ClearMechanic is truly groundbreaking,” said Todd Westerlund, Kukui’s Chief Strategist. “Everyone is using enhanced technology such as cell phone applications to receive visual recommended services. ClearMechanic does just that for our clients.”
With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.
ClearMechanic is the most popular smartphone app for automotive technicians in the United States. The company has more than10,000 registered technician users and has delivered $50 million of service recommendations. Because of the application’s affordability and ease of use, ClearMechanic has been featured in the Wall Street Journal, Automotive News and Consumer Reports.