When you think about the future of the aftermarket automotive business, do you stop to consider who the driving force is behind this $115 Billion industry? 80% of all automotive buying decisions are made by women. Every year women spend over $200 Billion on vehicle purchases and repair service. And yet, less than 20% of the total workforce in the automotive industry are women. In this webinar, Jimmy Lea was joined by 6 amazing people in the auto care business, that happen to be women, in a discussion about the paths they took to be where they are today and how they envision the future of the industry. Joining Jimmy this week is Jamie Carlson, Co-Owner of Ervine’s Auto Repair 2019 Auto Care Association's Female Shop Owner of the Year, Cindy Frasca - COO of Kukui, 2019 WiAC Woman of Excellence, Megan Dineff - Customer Service Manager at Ervine’s Auto Repair and recipient of the 2019 Ratchet+Wrench All-Star Award, Leigh Anne Best, Founder of Brakes for Breasts, and ... read more
In this webinar, Jimmy Lea will be joined by Dave Toole owner of Toole's Garage and Greg Buckley owner of Buckley's Autocare to discuss why Video is crucial for marketing your shop. You'll hear why video is important for engaging and attracting customers, marketing your business specialties, and recruiting for Top Tier Technicians. Dave and Greg will walk through the process they took to get started. You'll hear about the challenges and the return on the investment. Our panel will share some tips and tricks you'll need to get going in your shop. They might even share some of their secrets and some of the horror stories.
Everyone talks about letting data drive the decision of your business but being strictly “Data-Driven” has a few blind spots. Being “Data-Informed” means that data is a key input for your decision making among others. You need to use the data to build a deeper understanding of the behavior that’s behind the data. Early trends rarely show up in the data. Don’t be shy to trust your instincts. If you look at a problem from first principles, the eventual impact would be much more obvious. In this webinar, Jimmy Lea will be joined by Stéphane Grabina - Owner at Excluservice, Sunil Patel - CEO of Tekmetric, Bryan Gossel - Owner of BG Auto, and Prasanth Chilukuri - Co-Founder at Tekmetric to discuss how to find the metrics to help you make the right decisions about your shop. They will show you how to stay on top of your shop performance using data about profitability, gross sales, and even which neighborhood brings in your best custome ... read more
The video above is an introduction to the Kukui All-in-One Success Platform which enables auto shop owners with the tools they need to track and manage all aspects of marketing, and communications with current and potential shop customers. Notice that the video is enabled with an interactive chapter menu that will allow you to jump directly between the sections which interest you most. Just click the menu icon at the bottom of the video player or the menu overlay on the screen.