In April we released our Text Connect Platform, with several modules to support text-based messaging between shops and customers at various points in the customer journey. One module, Text Marketing, provides the ability to send "text blasts" to opted in customers with special promotions and announcements to increase customer engagement and retention. We knew that April's release was only the beginning and had plans to continue to enhance the product and provide additional texting capability, and today we released the first round of enhancements.
Opted-In Customers: Let’s say your goal is to collect 100 opt-ins. You have a good feeling that your team is doing well, but how can you know when you’ve hit your goal for sure? Great news! You now have the ability to see a detailed list of how many and which customers have opted in to receive text message marketing.
Remove Customers From Recipient List: You have created your text message, you’re on the review screen and are checking your list of recipients. Suddenly, you see your mother-in-law is set to receive this message, and you forgot to call her back last week. You’ll never hear the end of this. It’s not too late! Thanks to this enhancement, you can now remove customers from the mailing list right on this window.
Opt-In Keywords: We can email your customers asking for opt-ins, we can put a form on your website, but what about those people who are right there in front of you in your shop? We now have customizable opt-in keywords, so your customers can text message your tracking number with a keyword of your choice and be automatically subscribed to all future messages.
Multiple Location Campaign Creation: Multiple locations need text messages to send from different phone numbers, there’s no way around that. But who wants to go through the whole process multiple times of creating and filtering their campaigns to look exactly the same? We now have the ability to automatically create multiple campaigns simultaneously for multiple locations.
More enhancements, including a way to easily carry on text conversations with customers on your desktop computer or mobile app, are coming soon so be sure to keep an eye out for more announcements. And remember, clients that sign up for the Text Connect Platform can use it for free until June 30th. Click here to learn more!
Carissa Long, Product Manager