The Driving Force - Women in the Automotive Industry

When you think about the future of the aftermarket automotive business, do you stop to consider who the driving force is behind this $115 Billion industry?

80% of all automotive buying decisions are made by women. Every year women spend over $200 Billion on vehicle purchases and repair service. And yet, less than 20% of the total workforce in the automotive industry are women.

In this webinar, Jimmy Lea was joined by 6 amazing people in the auto care business, that happen to be women, in a discussion about the paths they took to be where they are today and how they envision the future of the industry. 

Joining Jimmy this week is Jamie Carlson, Co-Owner of Ervine’s Auto Repair 2019 Auto Care Association's Female Shop Owner of the Year, Cindy Frasca - COO of Kukui, 2019 WiAC Woman of Excellence, Megan Dineff - Customer Service Manager at Ervine’s Auto Repair and recipient of the 2019 Ratchet+Wrench All-Star Award, Leigh Anne Best, Founder of Brakes for Breasts, and Co-Owners of Honest-1 Auto Care in Castle Hills TX, Robin Mainer and Kim Shepler.

Watch more webinars in this series at -


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