How Kukui’s All-in-One Success Platform helped South Street Auto Care streamline Google Ads

Success Story by Kirk RichardsonOwner of south street auto care

South Street Auto Care Logo

Shop Overview

  • Type: Auto Repair & Maintenance
  • Location: Rochester, MI
  • Joined Kukui: Early 2015

Why They Chose Kukui

  • Analytics
  • Ads management
  • Phone call tracking


South Street Auto Care is a family owned and operated shop serving the Rochester, MI community for the last 40 years. Originally founded as North Hill Marathon, South Street Auto Care rebranded their shop in 2015 with a new name, technicians, equipment, and a whole new business plan that focused on quality customer service.

Looking at the big picture, South Street Auto Care’s owner Kirk Richardson knew it was equally important to maximize his online marketing as well. Partnering with Kukui, South Street Auto Care found an All-in-One Marketing Solution that not only housed his website and retention tools, but also managed his Google Ads and Pay Per Click campaigns.

Aero Auto Repair team

“I quickly realized to be successful with Ads, it would require quite a bit of my effort. My capabilities are in running shops, not Ads campaigns.”

Kirk Richardson, owner
south street auto care search picture

Making Sense
of Adwords

Before joining Kukui, Kirk had realized that running a successful Ads campaign would take more effort than anticipated. Unlike traditional marketing like billboards or paper ads, Google Ads adds elements like location targeting, website integration, and keywords that trigger the ad to pop up on search results. Once the ad is made, one has to continuously monitor the campaign and make immediate changes when something isn't performing well.

Kukui's team of Ads experts help repair shops like South Street Auto Care develop, manage, and monitor their Google Ad campaigns. As an official Google Premier Partner, Kukui brings a level of experience that provides shop owners with real-time analytics about their ad performance including conversion rates and returns on investment - all from Kukui's online dashboard. Using this data, Kirk was able to further his understanding of Ads and now confidently makes decisions based on performance numbers.

”To me, the key to making sure Ads works is understanding basic ROI principles, lifetime value of a customer and basic phone conversion techniques.”

Growth through Ads

With Kukui’s help, South Street Auto Care was able to optimize the performance of their Ads campaigns. Since implementing the All-In-One Marketing solution, the shop has seen:

car iconNew customers via Ads+135% YOY
phone iconAds Phone Leads+90% YOY
wallet iconNew Customer revenue+63% YOY

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