Articles:

Kukui Corporation Unveils Marketing Platform Upgrade

- Kukui 3.0 provides new metrics to evaluate operational success - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has unveiled an upgrade for its marketing software platform. The newest version of the platform, Kukui 3.0, adds a number of new metrics, giving automotive repair shop owners the ability to analyze not only their marketing efforts but their operational performance as well. Through Kukui 3.0, shop owners are now able to monitor vehicle counts, customer counts, parts revenue and the average time spent per job. The metrics will automatically appear in a customer’s dashboard and are measured against pre-determined benchmarks, giving shop owners an accurate view of how well their employees are serving customers and meeting sales goals. “Our last update focused on the service writers and their ability to convert marketing dollars into paying clients. This n ... read more

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Kukui Corporation President and CEO Todd Westerlund to Offer Marketing Insight at 2014 Mudstock Training Summit

San Jose, CA – Todd Westerlund, President and CEO of Kukui Corporation, will speak at the 2014 Mudstock Training Summit, slated for September 3-5, 2014 in Adairsville, GA. Westerlund, an automotive industry veteran, will discuss how to achieve auto repair marketing success. Presented by Mudlick Mail, a provider of direct mail services for the automotive repair industry, Mudstock 2014 is an interactive training event designed for independent automotive shop owners and owner-operators. The event aims to help shop owners grow their businesses with practical tools and how-to knowledge to produce results. Westerlund and Mudlick President Tim Ross will share marketing strategies on designed to maximize car count and profitability. Discussion points include: tracking marketing expenditures and return on investment; avoiding common marketing mistakes and developing a marketing plan based on business cycles to sustain profitability. Westerlund wil ... read more

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Kukui Corporation Adds Tire Module to Software Platform

- New feature allows Kukui clients to market tire sales and services online - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has added a new tire module to its success platform. The tire module will enable Kukui clients who sell tires, to market their products and services online. The online component easily integrates into a tire retailer or automotive repair center’s website and guides consumers through the tire purchasing process. For example, through the tire module, consumers can seamlessly browse a shop’s tire inventory, obtain pricing by size or by the year, make and model of their vehicle, view rebates and schedule service appointments. The new module also offers the ability to check suppliers’ inventory in real time and includes an email marketing feature with simple campaign creation and management elements. According to Dealer Plus, a software develop ... read more

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AutoInc. - "#TakeThePlunge into Social Media!"

AutoInc. - "#TakeThePlunge into Social Media!"

- #TakeThePlunge into Social Media! - “Picture your business as a party. Now picture a party where no one is talking. Social media is the method you use to communicate to your guests. Your customers are online and this is their biggest form of communication most of the time. Through social media, your facility gets to set the first impression, establish your reputation and showcase how valuable that is to your following.” Read more at: http://www.autoinc.org/ or at http://digital.autoinc.org

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Motor Age - "Q+A With Todd Westerlund, U.S. Operations President, Kukui"

Motor Age - "Q+A With Todd Westerlund, U.S. Operations President, Kukui"

- Q+A With Todd Westerlund - "More than a software company, Kukui takes an enlightened approach to put your shop out there." Read more at: http://www.searchautoparts.com

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Kukui Corporation Forms Alliance with Fundation Group LLC

- Technology firm and online lender will develop programs to help automotive repair shops grow sales, expand operations - San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has formed a partnership with Fundation Group LLC, a direct online commercial lender. Kukui and Fundation will join forces to develop programs that will combine both their services, allowing shop owners to gain valuable marketing insight to increase sales and access to capital for expansion. Kukui’s success platform provides detailed data on how much business a shop owner’s marketing channels are generating. The company’s product suite also includes smart web pages that are optimized to boost sales conversion rates, a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system, and customer retention tools such as email service reminders. Those tools allow shop ow ... read more

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Motor Age - "BEST OF THE BLOGS"

Motor Age - "BEST OF THE BLOGS"

- June 2014 BEST OF THE BLOGS - "BEST OF THE BLOGS are articles written by bloggers on Motor Age’s Community pages" Read more at: http://images2.advanstar.com/PixelMags/motor-age/digitaledition/06-2014.html#14

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Parts and People - "People & Places"

Parts and People - "People & Places"

- June 2014 Northern California People & Places - "The 12th annual Peggy Sue’s All-American Cruise will take place June 12-15, in Santa Rosa at A Place to Play Park. Registration is open through June 8 for cars, motorcycles, and vintage trailers." Read more at: http://www.partsandpeople.com

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Kukui Corporation Promotes Mike Giblin to Vice President of U.S. Operations

San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair and dental industries, has appointed Mike Giblin Vice President of the company’s U.S. Operations. An automotive industry veteran, Giblin formerly served as Kukui’s Vice President of Business Development, educating repair shop owners about Kukui’s Success Platform. While Giblin will continue to update the industry on Kukui’s innovations, in his new position, he will also organize the management and development of sales channels and partnerships, provide strategic planning, anticipate industry changes and track client retention and education. Before joining Kukui in 2012, Giblin served as a senior account executive for Rewards Network, which offers dining rewards programs for restaurants and in partnership with major airline frequent flyer programs. Giblin also worked as a senior account executive for AT&T, selling a variety of advertisin ... read more

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Kukui Corporation Launches Postcard Program to Help Clients Improve Customer Retention

San Jose, CA – Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has enhanced its Success Platform to allow users to create their own marketing postcards with a click of a button. Kukui clients can use the cards to send special offers and appointment reminders to existing customers, helping them improve customer loyalty and retention. Developed in-house by Kukui’s team of programmers and designers, the new postcard feature is fully integrated into the company’s platform and enables automotive repair shop owners to easily design custom-branded postcards, featuring photos of their shops and tailored to their customers. “Direct mail as a marketing tool has made a huge comeback,” said Kukui President and CEO Todd Westerlund. “This is the one piece of the platform that was missing and the one that allows us to offer clients a comprehensive marketing package.” Since Kukui integrates wit ... read more

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