NAPA AutoCare - Founding Member of KUKUI Certified Partners

Napa AutoCare - Kukui Certified

This summer Kukui is doubling our efforts to recognize the best of the best in the Automotive Aftermarket industry.  We are focusing on the organizations who really go above and beyond to support the success of shops, to raise up the image and awareness of our industry, and to give back selflessly to the communities which they serve. The overall goal of the program is to recognize the organizations that may be best suited to support the success of Kukui family shops and lead by example.

At the top of the heap, NAPA AutoCare stands out as an example to us all. We will be supporting all of our Kukui Certified partners through joint marketing programs, integration projects, and charity events. And as part of our continued journey to support 10,000 businesses worldwide we have kicked off a renewed tour of partner locations and shops with the Kukui Van making stops along the way.

Kukui has recognized NAPA AutoCare as an organization that goes above and beyond to support the automotive aftermarket industry by elevating the standards to which shops are held, by enabling shop owners to achieve success in their personal and professional lives, and supporting the communities which they serve.  Learn more about Kukui Certified at 

The goal of Kukui Certified Partners is to single out organizations and individuals that meet two basic requirements. First, they are best suited to enable Kukui customers to achieve maximum success and return on investment from their vendors and partnerships. And second, that they stand out from other organizations in their efforts to support the industry and their community. Recipients are chosen based on a number of criteria including; the evaluation of data gathered by Kukui member shops who use those partners signifying actual results of success, the recommendations of existing customers, and through first-hand interaction and interviews with the candidates.  

According to Jason Rainey, General Manager of NAPA AutoCare at Genuine Parts Company, "Our industry is changing at a pace we’ve never experienced before and it’s only going to continue.  The vehicles that our NAPA AutoCare Centers service today are completely different than what they worked on as little as five years ago.  At an equally fast pace, technology is changing the way we engage with the consumer and their buying behavior patterns.  Partnering with Kukui allows our NAPA AutoCare Centers real-time access to their customer base and measures their marketing and retention rates.  We partnered with Kukui three years ago because of their known quality product and services, but it’s their people and customer service that makes our partnership so rewarding.“ 

“Kukui has been part of the NAPA AutoCare program for the past few years and this partnership has given us an insider’s view into the many ways that NAPA works to support the success of the auto industry and how they give back to the community,”  said Todd Westerlund, CEO of Kukui. “The amazing work NAPA does to support the Intrepid Fallen Heroes Fund is just one of the examples that align with the values of Kukui. Their diligence to uplift the image of the industry and to hold members to the highest standards makes me proud to welcome NAPA AutoCare to Kukui Certified.”

About Kukui Corporation
Kukui enables success. The Kukui All in One Success Platform® empowers each of Kukui’s clients with quantitative data showing their return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews. Kukui enables shop owners to focus “on the business.” For more information visit Kukui at or call (877) 695-6008.

About Genuine Parts Company
Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada, Mexico, Australasia, France, the U.K., Germany, and Poland.  The Company also distributes industrial replacement parts and electrical specialty materials in the U.S., Canada, and Mexico through its Industrial Products Group.  S.P. Richards Company, the Business Products Group, distributes a variety of business products in the U.S. and Canada. Genuine Parts Company had 2018 revenues of $18.7 billion. Further information is available at 


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