KUKUI Postcards
An Easy Way To Stay Connected With Your Customers
KUKUI Postcards make it easier to stay connected with your customers. Postcards are a valuable tool for auto repair shops that helps you keep your customers coming back to your shop. Our unique system scans your Point-of-Sale database and finds customers needing services, automatically scheduling a postcard to be sent out on your behalf.
Why Use KUKUI Postcards?
Branded Designs
Our auto repair postcards are designed with your shop in mind. Everything from your logo, shop colors, even team photos help remind your customer about you.
Automatic Sending
When you start a postcard campaign, you can "set it & forget it”. Our system automatically prioritizes which customers to send a postcard to each month based on your budget.
Track Your ROI
Shop owners know that revenue is the most important metric to assess marketing performance. Track your postcard ROI straight from the Kukui Dashboard.
Advanced System
Our highly advanced algorithm can sift through your POS database to determine who needs a repair, the last time they visited, and the automotive services you recommended.
Ready to get started with KUKUI Postcards?
Before we begin the postcard process, there are a couple of things we need from you:
Postcard Budget
& Credit Card Info
Special Offers
(Up to 2)
Shop Logo (Vector
format if possible)
High Quality Personal
Photos (Optional)
Step 1. Getting Started
Before you begin, you must decide your budget which determines how many postcards will be sent out for the month or campaign.
Once you decide on the general goal of your postcard campaign and featured specials (up to 2), our team will begin working on some designs, tailor-made to your shop’s branding and colors.
You will receive an email with a design preview, and the opportunity to either approve or request changes.
Shop owners should start this step no later than 5 weeks before they expect postcard delivery to customers' mailbox.
Step 2. Choose Your Campaign Type
KUKUI provides a wide variety of auto repair shop postcard packages from our New Customer Acquisition Postcards, to repair reminders and seasonal greetings - all automated and uniquely created for your business. We offer the following campaigns:
Factory Recommended Services
Based on manufacturer guidelines, our system looks through your shop's POS database to determine which of your customers are due for a repair. A postcard is sent to your customer with a list of services recommended by the manufacturer.
Shop Recommended Service Reminder
When a customer brings their car to your auto repair shop, your technicians may recommend specific services that need to be performed in the near future. Our system pulls these recommendations from your POS and sends your customer a postcard reminder when it is time for the repair.
Declined Service Reminders
We understand that there are times when your customers would decline recommended services at the time of check out. We can automatically send a postcard reminder of those services recommended, a predetermined number of days after the customer has checked out.
Lost Customer Outreach
There are many reasons why a great customer may not visit your shop for a while. If a customer hasn’t been in for several months to a year, our Lost Customer campaign sends them a postcard with a special offer, giving them an incentive to visit the shop again and keep their car well-maintained.
Thank You Postcards
Building customer trust takes time and a lot of hard work. Luckily, our Thank You postcard campaign makes it a little easier to follow up with your first-time customers after they visit your shop, letting them know you appreciate them choosing your business.
Holiday Campaign
Holidays are a great way to reach out to your customers to not only continue building your relationship, but to also let them know about any new seasonal specials. We have a complete gallery of all our season designs for auto service shops.
New Customer Acquisition Postcards
Introduce your shop to your community with our New Customer Acquisition postcard campaign. We guide you through choosing the best delivery radius that will bring your shop branding to the mailboxes of potential new customers looking for a shop near them.
Campaign Types for KUKUI Postcards
Step 3. Track Your Campaign
KUKUI makes it easy to track your automotive postcards over the course of the campaign. With the help of tracking numbers, you can track which customers called your shop because of your postcards - helping you determine the ROI. Our Control Panel also provides an overview of your budget, how many postcards have been sent, and what customers will be on your next mailing.
FAQs
Are postcards included in my KUKUI plan?
No. Direct mail is an optional add-on for any plan, priced per piece, so what you spend depends on how many cards you send.
Why should I send postcards when I can text or email customers?
Postcards reach customers you can't reach any other way. A card in the mailbox reaches customers who are less digitally connected.
Can customers book an appointment straight from a postcard?
Yes. Add a QR code that links to your online booking page, so a customer can scan the card at home and schedule right away. KUKUI's QR code generator is included on every plan and counts how many people scan each code, so you can see which mailing drives bookings.
Can I use a postcard to ask for reviews?
Yes. A card sent after a visit can reach customers who rarely check their phones. Never offer a discount or reward for a review, because Google prohibits it.
