What method do you use to determine the most effective labor rate for your shop? You could call around and see what other shops are charging and then take off a few bucks beat the competition. Or, you could do the math. What do you want to make? What's your overhead? And, what you are going to pay your technicians? Then you have a good starting point. In this Shop Owner Success™ webinar, Jimmy Lea is joined by Christopher Peterson, Owner of Northwest Automotive in Montana, and Travis Troy, Owner of Honest Wrenches in Iowa to discuss how to find the labor rate metrics that will help you make the right decisions about your shop. This panel discussion will dive into details about how to use your shop productivity tools to analyze some of the real questions. How efficient is your team really? What are your actual expenses? What are you spending on marketing? What is your real cost of goods?
The gold standard of customer support used to be following up in under 15 minutes. Some consider follow up within the hour to be world-class. But in the new always-on, always-connected economy, 15 minutes is unacceptable. How long someone has to wait for a response from your shop makes all the difference in building a relationship, closing business, and delighting a valued customer. Today everyone is always connected, ready to engage, and communicate on their terms. It’s true of our customers, and it's true of our team members too. Think about how you interact with your friends, your family, and the shop team. Text messaging likely plays a huge part. We don’t pick up the phone and call even our best friends anymore without sending a text to check and see if now is a good time to talk. Joining Jimmy Lea in this Shop Owner Success™ webinar Live from the Ratchet+Wrench Management Conference is Dave Kusa Owner of Autotrend Diagnostics and Beau Bernal, GM of T ... read more
When you think about the future of the aftermarket automotive business, do you stop to consider who the driving force is behind this $115 Billion industry? 80% of all automotive buying decisions are made by women. Every year women spend over $200 Billion on vehicle purchases and repair service. And yet, less than 20% of the total workforce in the automotive industry are women. In this webinar, Jimmy Lea was joined by 6 amazing people in the auto care business, that happen to be women, in a discussion about the paths they took to be where they are today and how they envision the future of the industry. Joining Jimmy this week is Jamie Carlson, Co-Owner of Ervine’s Auto Repair 2019 Auto Care Association's Female Shop Owner of the Year, Cindy Frasca - COO of Kukui, 2019 WiAC Woman of Excellence, Megan Dineff - Customer Service Manager at Ervine’s Auto Repair and recipient of the 2019 Ratchet+Wrench All-Star Award, Leigh Anne Best, Founder of Brakes for Breasts, and ... read more
In this webinar, Jimmy Lea will be joined by Dave Toole owner of Toole's Garage and Greg Buckley owner of Buckley's Autocare to discuss why Video is crucial for marketing your shop. You'll hear why video is important for engaging and attracting customers, marketing your business specialties, and recruiting for Top Tier Technicians. Dave and Greg will walk through the process they took to get started. You'll hear about the challenges and the return on the investment. Our panel will share some tips and tricks you'll need to get going in your shop. They might even share some of their secrets and some of the horror stories.
Everyone talks about letting data drive the decision of your business but being strictly “Data-Driven” has a few blind spots. Being “Data-Informed” means that data is a key input for your decision making among others. You need to use the data to build a deeper understanding of the behavior that’s behind the data. Early trends rarely show up in the data. Don’t be shy to trust your instincts. If you look at a problem from first principles, the eventual impact would be much more obvious. In this webinar, Jimmy Lea will be joined by Stéphane Grabina - Owner at Excluservice, Sunil Patel - CEO of Tekmetric, Bryan Gossel - Owner of BG Auto, and Prasanth Chilukuri - Co-Founder at Tekmetric to discuss how to find the metrics to help you make the right decisions about your shop. They will show you how to stay on top of your shop performance using data about profitability, gross sales, and even which neighborhood brings in your best custome ... read more
In this breakthrough webinar, Wealth Strategist Derick Van Ness will address the Shop owner's ultimate dilemma: "Do I invest my money? Or keep it available to grow my businesses?” You’ll never need to decide again because Derick will show you how to do BOTH by building your own banking system! He will teach you to utilize money in a way that less than 1% of the population understands so you can prosper with almost no extra effort required. This is the same way the wealthiest families in America have built and perpetuated wealth for generations. Derick will methodically break down how to create financial certainty so you can sleep well at night, why you may never need a crummy bank loan again, and how you can compound the profits in your business by getting your money to do more than one job at a time. By the time he’s done, you’ll wonder why you’ve never seen this before, and be amazed it ... read more
This summer Kukui is doubling our efforts to recognize the best of the best in the Automotive Aftermarket industry. We are focusing on the organizations who really go above and beyond to support the success of shops, to raise up the image and awareness of our industry, and to give back selflessly to the communities which they serve. The overall goal of the program is to recognize the organizations that may be best suited to support the success of Kukui family shops and lead by example. At the top of the heap, NAPA AutoCare stands out as an example to us all. We will be supporting all of our Kukui Certified partners through joint marketing programs, integration projects, and charity events. And as part of our continued journey to support 10,000 businesses worldwide we have kicked off a renewed tour of partner locations and shops with the Kukui Van making stops along the way. Kukui has recognized NAPA AutoCare as an organization that goes above and beyond to suppo ... read more
Although we celebrate the birthday of the United States on July 4th we celebrate the Flag on June 14th. Flag day first originated when a schoolteacher named BJ Cigrand assigned the students in his Fredonia, Wisconsin Public School to observe the 108th anniversary of the official adoption of The Stars and Stripes as what he called then 'Flag Birthday' on June 14th, 1885. On the same day in 1889, a kindergarten teacher in New York City named George Balch planned some ceremonies for the children of his school, and his idea of observing Flag Day was later adopted by the State Board of Education of New York. On June 14, 1891, the Betsy Ross House in Philadelphia held a Flag Day celebration, and on June 14 of the following year, the New York Society of the Sons of the Revolution celebrated Flag Day. In 1894, the governor of New York directed that on June 14 the Flag be displayed on all public buildings. With BJ Cigrand and Leroy Van Horn as the moving spirits ... read more
KUKUI Receives Strategic Growth Investment from SSM Partners Kukui has secured $27 million in Series A funding. The strategic growth investment from Memphis-based SSM Partners will provide Kukui with resources to accelerate continued platform innovation, rapid market expansion, expanded customer services, and support accelerated growth in the automotive aftermarket industry. As part of the strategic growth investment, Jim Tallman, Executive Chairman of Innovative Interfaces and a former CEO with multiple companies, will be joining Kukui as Executive Chairman to support the management team as an advisor. Since its launch in 2011, over 2,000 auto repair businesses worldwide have trusted Kukui to manage their marketing, websites and customer retention needs. And, they have relied on the Kukui platform to provide them with deep analytics about the health and success of those programs. Kukui’s focus is to enable shop owner ... read more
(This Article first appeared in Ratchet + Wrench Magazine) One week in January Precision Auto Repair in Pleasanton, CA touted 3,999 five-star reviews on the website header. One week later, there were 4,013. Not bad. Family owned and operated since 1979, Precision Auto Repair sits just east across the bay from San Francisco. Beginning with Honda and Acura, Precision has specialized in foreign imports ever since and has expanded its service offerings steadily for almost 40 years. The shop homepage shows a long-haired Chihuahua (Peanut), some La-Z-Boys (comfy!), and an office space in which you could perform surgery. Everything is clean, clean, clean. The site also lists customer services such as free WiFi, loaner cars, early bird/night owl drop-off, a courtesy shuttle and after-hours pickup. As any shop owne ... read more