Google Ads Management for Auto Repair Shops - The KUKUI Way
Running ads is easy.
Running ads that bring the right cars into your bays and deliver measurable ROI?
That’s where KUKUI is different.
We don't just turn on ads and hope for the best. Our advertising approach is built specifically for the auto repair industry — combining Local Services Ads (LSA), Google Search Ads, Microsoft/Bing Search Ads, and even Map Ads (when appropriate) into one integrated strategy.
Why KUKUI Ads Perform Better
Built for Auto Repair – We use a proprietary database of statistically proven keywords and negative keywords refined over a decade of running ads for repair shops. This means less wasted spend and higher‑quality leads - all contributing to a maximized ROI.
Human‑Managed, Not "Set and Forget" – We don't solely rely on Google's AI to make ad decisions. Every campaign is actively monitored and adjusted by our automotive marketing specialists.
Target the Right Customers, in the Right Place – We match your services to the people most likely to need them — whether they search on Google, Bing, or see your listing in Local Services Ads.
Smart Use of Map Ads – We can run Google Map Ads when they're strategically valuable, though we only recommend them if they're likely to produce measurable results.
Track Every Lead,
Every Conversion
With KUKUI Ads Management, you're not flying blind.
Because ads are integrated into the KUKUI platform, we connect directly to your Shop Management System (SMS) to track leads from click to conversion. You'll see:
Actual lead to conversion dollars with Shop Management System integration
Short and long-term ROI
How your budget is being spent and what it's delivering
No guesswork. No vague "impressions" reports. Real data that shows where your dollars are going and what you’re getting back.
Real Results: See How It Works
We know our approach works — but you don't have to take our word for it.
One of our clients,
South Street Auto Care, partnered with KUKUI to run targeted Google Ads using our proprietary keyword strategy and hands‑on campaign management.
The Results (Year-Over-Year):
+135% New Customers
+90% Ads Phone Leads
+63% New Customer Revenue
Consistent, measurable leads tied directly to paying customers in their shop management system.
Google Ads Case Study
One Provider.
All the Right Ad Types.
Google Local Services Ads (LSA)
Pay per lead, appear prominently for ready‑to‑book customers. That's right - you're only paying when a customer calls your shop, not every time somebody clicks on your ad.
Google Search Ads
Appear for targeted, service and vehicle brand specific searches.
Microsoft/Bing Search Ads
Capture additional local customers, especially older demographics and PC-based searchers.
Map Ads (as needed)
Local Google maps visibility for certain high‑value searches.
Why Not Just Run Google Ads Yourself?
DIY Ads and generic agencies often mean:
- Wasted budget – Broad targeting, poor keyword filtering, irrelevant clicks.
- Relying solely on Google’s AI – Automated recommendations often benefit Google’s ad revenue more than your shop’s. Google’s recommendations are always the same. This is why it’s important to combine manual/personal approach with Google’s AI - select only what’s best for your business
- No integration with your shop's data – No way to see which ads brought in paying customers.
- One‑size‑fits‑all – Agencies that don't know auto repair miss seasonal and service-specific nuances.
With KUKUI Ads Management:
- Proven keyword & negative keyword lists for auto repair.
- Human‑managed optimization to keep your spend focused.
- Full integration with the KUKUI platform to track leads, conversions, and ROI.
- Unified strategy covering LSAs, Search Ads, Microsoft/Bing Ads, and Map Ads when appropriate.
Let KUKUI Put the Right Cars in Your Bays
