NEW · AI Call Insights

AI Call Insights for Auto Repair Shops.

The KUKUI Way.


Scoring calls is just the beginning.



Knowing which callers are your best opportunities — and what services your customers are actually asking for?


That's where KUKUI is different.

KUKUI AI Call Insights uses advanced artificial intelligence to automatically analyze your shop's recorded phone calls. Every call is scored against proven best practices, assigned a Lead Viability Score to help you spot your highest-value opportunities, and analyzed for the services, vehicles, and keywords customers mention most.


Other platforms score calls. Only KUKUI turns those calls into actionable insights that connect call performance, lead quality, and real customer demand — all in one place.

Built for shops

Why KUKUI AI Call Insights Works for Auto Repair Shops

Automated Call Analysis


Every recorded call is automatically transcribed and scored — no manual reviews, no extra steps. Your team's performance is evaluated consistently across every conversation, every day.

Objective, Consistent Scoring


Calls are scored against defined best practices — from greeting and needs discovery to solution presentation and booking. Unbiased, consistent scoring removes subjectivity from call evaluations.

Actionable Coaching Insights

Each scored call includes targeted improvement suggestions across five key categories. Surface exactly where coaching can have the biggest impact on customer experience and conversions.

Call scoring

See What's Really Happening on Every Call

With KUKUI AI Call Insights, you're not guessing how calls are handled — you're seeing it clearly.


Every call is scored across five proven best-practice categories, and the results are easy to review, filter, and act on. You'll be able to see:

Overall call scores and performance trends across your team

Individual employee performance over any time period

Specific suggestions for improvement on every scored call

Full call transcripts with audio playback and adjustable speed

No more relying on occasional spot-checks. Real insight into real conversations, every day.

cp.kukui.com / AI Call Insights
Call History — This Week
142 scored calls · 4 employees
Avg Score
87
▲ 6 vs last week
High-viability
38
▲ 12 vs last week
Booked %
64%
▲ 4 pts
Customer Employee Source Score Lead Viability
Marcus R. Sarah M. Google 92
Jenna T. Diego A. Direct 88
Robert K. Sarah M. Referral 74
Anita P. Tom B. Google Ads 91
Carlos H. Diego A. Yelp 68
Only from KUKUI
87 / 100
High viability
Worth a fast follow-up

Caller asked about brake service for a 2019 Toyota RAV4, mentioned a deadline (this Friday), and asked for a quote.

Clear intent · brakes
Urgency · this Friday
Asked for quote
First-time caller
What customers are asking about · this month
Brake service Oil change Check engine light Toyota RAV4 Alignment Honda CR-V A/C repair Inspection Battery Tires F-150 Tune-up

ONLY FROM KUKUI

Know Which Calls Are Worth Pursuing — Only with KUKUI

Other call scoring tools tell you how a call was handled. KUKUI AI Call Insights also tells you which callers matter most.


Every call receives a Lead Viability Score from 1 to 100, taking into account factors like customer intent, urgency, and engagement during the conversation. Instead of treating every call equally, your team can quickly identify the opportunities most likely to convert — and prioritize follow-up where it counts.

Instantly identify high-value leads versus low-quality inquiries

Prioritize follow-up based on real buying signals, not guesswork

Understand caller intent, urgency, and engagement at a glance

Hear What Your Customers Are Really Asking For


AI Call Insights also captures the services, vehicles, and keywords your customers mention most during calls. This gives you a direct window into real customer demand — the kind of insight that can help shape smarter decisions about your services, promotions, and marketing focus over time.


Your calls already contain a goldmine of information. Now you can see it.

The scorecard

Scored Against Five Proven Best Practices

Every call is evaluated across the categories that matter most for turning conversations into appointments:

01
Greeting & First Impression

Did the call start professionally and warmly?

02
Needs Discovery

Were the right questions asked to understand the customer's situation?

03
Solution Presentation

Was a clear recommendation or service path offered?

04
Clear Next Steps

Was an appointment or follow-up action established?

05
Overall Call Handling

Was the conversation professional, attentive, and customer-focused?

When a category is handled well, no suggestions appear. When there's room to improve, you'll see targeted, specific feedback — not generic tips.

COACHING

Built to Support Coaching — Not Replace It

One of the most valuable aspects of AI Call Insights is how it supports real coaching conversations. Whether you're an owner, manager, or coach, the tool helps surface insights that make training more focused and productive.


Why this matters: Better calls lead to better outcomes. Small improvements — like clearer greetings, stronger listening, and better follow-through — can have a meaningful impact on customer trust and appointment conversions. AI Call Insights helps pinpoint exactly where those improvements can be made.

Use real call examples in team meetings and 1:1 coaching sessions

Spot-check top and low performers with objective data

Track whether better scores correlate with more appointments booked

Spend 15–30 minutes per week reviewing scores — small improvements compound over time

AI Call Insights doesn't replace human insight — it enhances it, giving you the clarity and consistency to support your team effectively.

Coaching note · Robert K. · 74
Strong opener — try one needs-discovery question before pricing.

"Caller asked for a brake estimate. Quote was given before vehicle year/issue was confirmed."

THE COMPARISON

Why Not Just Listen to Calls Yourself?

Manual call reviews and basic call scoring tools often mean:

Time-consuming — Listening to even a fraction of daily calls takes hours most shops don't have.

Inconsistent — Different reviewers score differently, and reviews happen sporadically at best.

Scoring without context — Most tools tell you how a call went, but not which callers are worth following up with or what services are driving demand.

No bigger picture — One-off reviews and basic scores don't reveal the patterns, lead quality, and customer demand trends that actually grow your business.

With KUKUI AI Call Insights:

Every call scored automatically — no listening required.

Consistent, objective evaluation against the same best practices every time.

Lead Viability Scoring to instantly identify your highest-value opportunities — something other platforms don't offer.

Real customer demand insights — the services, vehicles, and keywords your callers mention most, captured automatically.

Trends over time — weekly and monthly performance data so you see the bigger picture.

Privacy & data security

Your Call Data. Protected.

KUKUI AI Call Insights uses OpenAI's business API — not the consumer ChatGPT product. Your call data is processed securely, not used to train AI models, and is not accessible to other customers. Our scoring model is private to KUKUI's account and built specifically for auto repair conversations.



Transcripts and scores are stored in the KUKUI system. You can request data deletion at any time.

More Than a Call Score. A Smarter Way to Grow.

AI Call Insights helps you coach your team, prioritize your best leads, and understand what your customers really need — all from the calls already coming into your shop.

Available now as an add-on. Contact your Client Success Coordinator or our Support Team to get started.