Chicane Motorsport: January's Alakai Award Winner for Innovative Marketing Strategies

Mackenna Herr • January 17, 2024

We're thrilled to announce Chicane Motorsport as the winner of the January Alakai Award in the category of Innovative Marketing Strategies.

A green car is parked in front of a sign that says chicane motorsport

Why Chicane Motorsport Stands Out

Chicane Motorsport, the European vehicle specialist for the Kansas City Metro area, has an innovative approach to marketing, setting a new benchmark in the industry. By skillfully utilizing KUKUI's suite of marketing tools, they've not only increased their web traffic but also significantly improved conversion rates and. Their campaigns are a blend of creativity and analytics-driven strategies, perfectly embodying the spirit of innovation and effectiveness.


Symbolism of the I'o (Hawaiian Hawk)

In Hawaiian culture, the I'o is revered for its keen eyesight and strategic hunting skills. This majestic bird represents the essence of Chicane Motorsport's marketing efforts. Just like the I'o, Chicane Motorsport exhibits sharp vision in identifying market opportunities and employs well-strategized approaches to capture their target audience. Their success is a testament to the power of combining traditional marketing wisdom with modern tools and insights.


The Impact of Their Campaigns

Chicane Motorsport's marketing initiatives have not just led to quantitative gains but also enhanced their brand's qualitative value. Their innovative campaigns resonate with their audience, creating lasting impressions and building a loyal customer base. It's a perfect example of how innovative thinking, when paired with the right tools, can lead to extraordinary results.


Looking Ahead

As we celebrate Chicane Motorsport's success, we look forward to seeing more of our clients push the boundaries of marketing excellence. The Alakai Award is not just a recognition but an inspiration for all our KUKUIans striving for greatness!

Congratulations again Chicane Motorsport!

Lori metzler is the senior director of client services at kukui.
By Mackenna Antignano May 5, 2025
Lori Metzler is more than just a team member. She’s a heart, a mentor, and a force of good in this industry. She sees the potential in every shop and every person she meets. And now, in her new role, she’ll keep doing what she does best, lifting others up.
A hand is holding a cell phone with a speech bubble on it.
By Meaghan Evans April 30, 2025
KUKUI makes it easy to grow and manage your opt-in list, while creating effective, personalized campaigns that drive results. Whether it’s through your website, social media, or in-shop promotions, KUKUI has the tools you need to build a loyal subscriber base and keep customers engaged.
A drawing of a telephone with the words kuku 's follow up module below it
By Mary Wirth March 12, 2025
Keeping customers coming back is just as important as getting them in the door. KUKUI’s Follow Up Module helps auto repair shops build lasting relationships through personal, meaningful connections—turning simple follow-ups into more appointments, higher approvals, and increased revenue.
A poster that says most shops fail at this do you
By Nick Martin February 19, 2025
Many shops aren’t taking advantage of this simple but powerful tool. And the numbers prove it. At KUKUI, we see firsthand how shops that consistently engage with their Google Reviews improve their online presence and attract more business.
A blue background with the words 2024 a year in review
By Gabby Oglesby January 31, 2025
2024 was all about helping you save time, connect with customers, and stay ahead in a competitive repair market.
By Mackenna Herr December 24, 2024
The Federal Trade Commission (FTC) recently issued an official ruling on consumer reviews.
By Heather Myers November 12, 2024
Built by a company with over 13 years experience working WITH and FOR Aftermarket Auto Repair shops.
A man in a blue uniform is holding a wrench in his hands.
By Mackenna Herr September 10, 2024
Let’s talk about what really matters, THE RESULTS.
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr August 2, 2024
Karim Morsli, of Winkler Automotive, has a daily reminder posted in the shop that reads, “If serving is below you, leadership is beyond you.” Karim, who transitioned from a career in engineering...
A woman with long blonde hair is standing with her arms crossed.
By Mackenna Herr July 26, 2024
Welcome to "TLDL; Too Long Didn't Listen," a new mini blog series where I'll be recapping my favorite industry podcasts...