Knight Automotive Uses KUKUI to Drive More Business from Their Website to the Shop

Bill Knight started his auto shop in 2006 the same way many people did in the early 2000s - mostly by word of mouth. Knight Automotive certainly wasn’t bringing in many customers with its outdated website, which was done by a client in exchange for services.

But a talk with his business coach changed all that for Bill. The fateful conversation directed Bill towards KUKUI and ultimately gave him the ability to truly manage his automotive shop like a profitable business that’s primed to grow.

KNIGHT AUTOMOTIVE LLC

Online Improvements Lead to Real World Results

Bill never questioned the decision to partner with KUKUI. That’s because the results were clear almost immediately. Soon after KUKUI’s team revamped his website customers began to show up at the shop saying they had found Knight Automotive online. At least 4-5 customers a week were directly from the website whereas before that was never the case.

Just like that Bill no longer had to rely on word of mouth alone. That’s when the realization hit him. Leveraging online marketing channels was the secret to serious business growth. And KUKUI gave him the tools to do it.

New Website, New Goals

Bill made it a goal to get his new auto shop website to the front page of Google search results and bring in even more customers. With the help of KUKUI, Knight Automotive was able to quickly achieve top positioning that gives his shop a massive amount of exposure.

More importantly is it giving his shop exposure to a new type of clientele - Millennials. This has proven to be an outcome that has helped Knight Automotive grow over the years. As more Millennials bought their own vehicles, Bill’s customer base grew, and the website kept attracting more drivers.

Personal Assistance and Personalization Make the Difference

These impressive goals were accomplished through exceptional personal assistance and personalization. KUKUI’s marketing system is designed to adjust to the user’s goals so that it meets a shop’s unique needs. Bill’s KUKUI representative was another key factor. The rep is always a call or email away to help Bill craft marketing campaigns that hit his goals or simply answer questions about using the KUKUI platform.

In addition to the day-to-day support, Bill has a monthly meeting with his KUKUI representative to make sure the platform is being fully utilized for the benefit of his business. They go over the data to make sure no important insights are missed. He leaves the meeting knowing exactly what his team should focus on to keep growing the shop. It’s a level of customer service that has made Bill a loyal client that can’t imagine operating without KUKUI.

The one thing that Bill regrets about working with KUKUI is that he couldn't do it as soon as he opened his shop doors. He notes that, “you don't realize what the return on investment is on digital marketing until you actually bite the bullet and invest in a partnership with a great company like KUKUI.”