Best Practices for Marketing Email Blasts

Sending marketing emails is a regular practice of most businesses with a goal of retention and branding. With an ever-competitive market, staying top of mind is key to maintaining your customer base. What is more effective in staying top of mind than sending messages directly to your customer’s desktop or phone?

Marketing emails serve many purposes. They help build your brand, generate revenue, increase retention, drive website traffic, and share special offers, to name a few! Even better, KUKUI’s advanced CRM system allows you to see revenue generated from your email campaigns so you can better understand the ROI.

We are excited to announce that KUKUI has made sending marketing email blasts easier than ever with our new Email Builder. You can customize your recipient list with advanced filters based on factors like time since last visit, number of visits, amount spent & vehicle make. You can choose from hundreds of image templates and customize to your liking! With the new Email Builder you can create and schedule an email blast in minutes.

Here are some best practices for making the most of your marketing emails:

1.    Consider sending email blasts on Tuesday, Thursday, or Wednesday (that order has the highest potential for open rate) between 10 AM – 3 PM.

2.    Determine a target audience and tailor your message or incentive to them. This is what marketing is all about! Utilize the filters available in our Email Builder to help you accomplish this.

3.    Don’t overthink your subject line. Keep it relevant to the message or theme of your email and don’t forget to use preview text to give them a hint of what is in your email.

4.    The design of your email should highlight the message and not distract from it. Use complimentary accent colors to match the design you select.

5.    Engage your customers with compelling content. Here are a few tips and tricks for writing engaging content:

• Ask Questions (Is your vehicle ready for a road trip?)
• Give Advice (How to keep your washer fluid from freezing)
• Provide insight to your company culture (a charity or locals sports team you sponsor)
• Include relevant pictures
• Incentivize customers with special offers

6.    Don’t forget the Call-To-Action. Tell your customers what to do next and give them an easy way to do it.

7.    Evaluate the performance of your email blasts using open rate and conversion rate statistics to determine a strategy that works best for your business.

KUKUI’s Email Builder and dashboard guides you through the email blast process from concept to creation to evaluation. Not a member of the KUKUI family yet? Click here to request more information about some of our offerings and request a demo today!

You can also watch the Deep Dive Webinar video below for a discussion on Email Marketing and an introduction to our new Email Builder.