Attracting Technicians Part II

Mackenna Herr • February 22, 2022

Attracting Technicians Pt. II

So, you have created the best and most clever job posting. Better than the best, this job posting is now a masterpiece. After uploading it to: Facebook, LinkedIn, Zip Recruiter, Indeed, Monster, et al, you are not getting the applicants you desired. In fact, you are not getting any applications... You check your listing, yes, it is still there, yes, the links still work, yet, you get nothing!

Do you know why?? I do! I know why you are not getting a desired response rate from your masterpiece of a job listing! Join me, Jimmy Lea, and Tammy Shoemaker as we discuss the 4 things she implemented differently in her recruiting process. Plus, how you can implement these changes into your process immediately!

Promotional graphic of a hand holding a phone beside a laptop, with text “Stay active everywhere, automatically.”
By Gabby Oglesby April 28, 2026
Automate your social media with 2 weekly posts published to Facebook, Instagram, and Google—keeping your shop visible online without extra work.
Hand writing on a document with a pen beside eyeglasses on a desk
By Heather Myers April 23, 2026
Learn how to evaluate AI-generated reports by separating facts, inferences, and guesses—so you can spot assumptions and avoid misleading insights.
A smiling robot holding a Google magnifying glass on a green background with the text,
By Heather Myers April 9, 2026
Google doesn’t penalize AI content—low-quality, mass-produced content is the issue. Learn how auto repair shops can use AI effectively without hurting SEO.
March 26, 2026
The right tools for the right job.
A smartphone displays a My Rewards loyalty app, surrounded by floating green coins, set against a dark background.
By Gabby Oglesby March 18, 2026
Last month we launched My Rewards, KUKUI’s built-in loyalty program. Since launch, our clients have already started using it to strengthen long-term relationships.
A glowing, metallic digital cube with internal circuit patterns, surrounded by floating data panels against a dark grid.
By Rick Sage March 12, 2026
Artificial intelligence is rapidly becoming part of how auto repair shop owners research marketing strategies, analyze competitors, & evaluate their online presence.
A human hand and a robotic hand work together to assemble glowing, digital puzzle-like gear pieces on a dark surface.
By Rick Sage March 12, 2026
Learn how AI is changing how customers find auto repair shops and how to use it wisely. Download the Shop Owner’s Guide to AI in Marketing.
By Heather Myers March 5, 2026
AI can evaluate your auto repair website, but its insights aren’t the same as real data. Learn where AI gets it wrong—and why those mistakes can look convincing.
Mechanic holding wrenches, wearing blue uniform. Workshop setting. Text: Kukui, $3B Strong.
By Rick Sage February 27, 2026
In 2025, KUKUI shops generated nearly $3B in revenue, including $547M from marketing, with the average shop producing $1.5M and strong customer retention.
By Heather Myers February 18, 2026
Using AI Tools to Evaluate Your Auto Repair Shop Website: A Smarter Approach