KUKUI Customer Map Tool Directs More Business to Pro Automotive Services’ Shop

Mackenna Herr • September 6, 2022

Upgrading to the KUKUI marketing system provides Illinois auto shop with easy-to-use tools that attract more customers.

A group of people standing in front of a sign that says family owned and operated since 1987

When the owners of Pro Automotive Services, Jennifer and Mike Baggett, first heard about KUKUI they were immediately interested. The thought of being able to track marketing efforts to better direct their budget was very appealing. Not only that, the one-and-done platform could also help them improve their marketing channels to drive more business to their shop.

Little did they know, making the transition to KUKUI wouldn’t just prove to be a good investment. It was also a remarkably easy, pain-free process.

PRO AUTOMOTIVE SERVICES

Easy-to-Install Tools Prove Making a Transition Doesn’t Have to be Complicated

Many small businesses don’t even consider upgrading their website and marketing platforms because they think it will be more hassle than it’s worth. They aren’t wrong for making that determination. They’re used to platforms and content management systems that are far from user-friendly. The Baggetts quickly discovered working with the KUKUI platform that isn’t the case.

They were thoroughly impressed by how seamless and smooth the transition was for their shop. A team member was there to help them set up their branded auto shop website before the dedicated account manager took over to help them start utilizing the platform. At all times there was someone to facilitate the process, so the Baggetts didn’t have to go it alone. Instead, the one-on-one assistance helped the Baggetts take full control over the data almost immediately.

One and Done Website Management

Most business owners understand that their website is an essential part of attracting customers today. But what they don’t know is how to improve their websites and keep them looking fresh. It was an issue for Pro Automotive Services. Before using KUKUI the Baggetts described their website as “stale.”

KUKUI’s web development team quickly changed that. A direct point of contact at KUKUI helped the Baggetts get their website where they wanted it to be. But one of the many advantages of KUKUI is the ongoing support. The Baggetts can continue to update and improve their website by simply putting in a request with the KUKUI developers. In just 24-48 the website is updated, and it took very little effort on the owner’s part.

It really has been a one and done website management tool for Pro Automotive Services.

All-in-One Shop Performance Dashboard Shows the Results

The Baggetts knew the Pro Automotive Services website had improved, but they also had the tools to measure just how big a difference the changes made. They tracked the results using the All-in-One Shop Performance Dashboard. It allowed them to track call volume, revenue, car count, customer conversion rate and email address capture rate. The Baggetts discovered that they received 136 calls in three months directly from the website. That led to 40 new customers, making the website updates well worth their time.

KUKUI delivers the kind of data that tells a shop if its marketing efforts are working. It also shows the value of making investments to gain those insights.

Driving Business from More Marketing Channels with the Customer Map

The Baggetts have created comprehensive marketing campaigns that involve online and offline channels. When they want to send out direct mail advertisements, they rely on the Customer Map tool to create a mailing list. They use the tool to look at who has been into the shop for services within a particular timeframe and what service they received.

It’s information that tells the Baggetts where to invest more in their marketing efforts. The data tells them where there are opportunities that are currently being targeted, such as in a neighborhood where a few loyal customers live. If that’s the case, they can focus on sending direct mail advertisements to all the homes within a certain radius of the current customers’ homes.

The data could also reveal that a marketing campaign needs to be in a totally different format. For example, instead of using an email campaign, Pro Automotive Services may find that texting offers is more effective. Or the data could tell them that the ROI for a marketing campaign isn’t worth the effort.

Having the ability to track data and compartmentalize the information paints a clear marketing picture for Pro Automotive Services. There’s no question which marketing channels are converting the most customers or bringing in the most calls. They’re no longer driving without direction. They have a map to chart a course to even bigger and better growth.