Small Town Auto Shop Gets Big Time Results Using KUKUI

In Northern California, Rocha’s Automotive has made a name for itself despite being in a small town of just 9,000 people. They’ve built up a steady stream of clientele by providing expert service along with exemplary customer care and leveraging KUKUI’s advanced platform.

The Right Tools to Reach Higher Goals

When Ken and Angie Rocha first heard about KUKUI, they were the #2 ATI shop in the country. Clearly, their services were next level, but at the same time they were sending out personal service reminders manually. That’s about the time Ken set even higher goals for the business and the Rochas began looking at how to nab the #1 ATI shop title while providing even better service.

Treating their customers like more than customers has always been a cornerstone of their business, which is why Rocha’s Automotive took the time to send out personal service reminders. They wanted to maintain a personal touch; they just needed a more efficient way of going about it.

The Rochas fully understood the importance of investing in technology to grow their business and improve services even further. Rocha’s Automotive had been the first auto shop in their service area to offer digital vehicle inspections (DVI). When they came across KUKUI at a SuperConference the Rochas saw the value in being the first shop in their area to implement KUKUI’s communication, marketing and DVI tools.

Their only concern was whether KUKUI was too advanced for their small shop. That the suite of tools may be more than what they needed. As they soon discovered, KUKUI turned out to be everything they didn’t know they needed and could easily be utilized to grow their customer base.

KUKUI helped build a wider bridge of communication between Rocha’s Automotive and their customers. It was a connection that proved to be highly beneficial during the COVID pandemic when in-person interaction was limited. They had professional phone features, live web chat, text and email communication at their disposal all from the KUKUI platform.

Rocha’s Automotive has fully utilized KUKUI’s relationship building tools for everything from reviewing recordings of phone conversations to improve employee training to measuring the effectiveness of email marketing campaigns as soon as they’re launched. For the Rochas, their investment in KUKUI has clearly paid off. 

Technology That Supports Company Culture

Rocha’s Automotive company culture is centered on building relationships with customers, and they recognized KUKUI as a tool for supporting that. From giving their website a much-needed update to helping analyze Google Ad campaigns, KUKUI has helped Rocha’s Automotive communicate their company culture across multiple channels.

Part of effectively communicating their company culture is connected to how Rocha’s Automotive manages and responds to their online reviews, which have increased dramatically since using KUKUI. With KUKUI review management tools Angie and Ken can see when they have a new review. Each review is an opportunity to show how much they care about their customers and meeting their needs.

Better Technology Leads to More Business

Since implementing KUKUI Rocha’s Automotive has experienced several benefits and significant return on investment. Key improvements include:

●     20% increase in number of clients

●     Projected 2021 annual income $2 million ($200,000 higher than average)

●     Increase from 50 to 200 Google reviews

The Rochas will tell you those impressive numbers don’t fully represent what KUKUI has done for their auto shop. Because for Rocha’s Automotive, being able to provide their customers with unbeatable service is priceless.

Learn What KUKUI Can Do for Your Business

Our team is ready to help you expand your business with a comprehensive platform that was engineered for the automotive industry. It has everything you need to manage your marketing and client communication, plus a whole lot more. 

Request a free demo to test drive the KUKUI platform and see what it can do for your automotive business.