Using Metrics to Improve Your Text Marketing Campaigns

A growing number of consumers prefer texting when communicating with businesses or receiving marketing materials. It makes sense, texting allows us to multi-task and communicate efficiently.

With such a demand and preference for this style of marketing it’s important to continually monitor the performance of your text marketing campaigns. KUKUI has launched a new feature to help you do just that – our Text Connect Dashboard. From here you can easily view key metrics like:

• Conversion Rate
• Revenue Generated
• Response Rate

As we all know in marketing, different campaigns yield different results and with the Text Connect Dashboard you can view results at the individual campaign level, campaign type (Ongoing or One-Time Blasts) or overall. If you really like details, you’re in luck because the Text Connect Dashboard displays the customer and RO details that your text campaigns helped generate.

There are several elements that have a direct impact on your metrics to consider when creating and optimizing your text campaigns:

Send Settings: Are you sending texts at a time that makes sense for your customers and when you and monitor and manage incoming responses?

Campaign Types: Consider having a mix of follow up, customer specific, vehicle specific and special offer campaigns.

Message Content: To make your texts sound more personal and organic, include your shop contact name and create multiple messages per campaign so a customer doesn’t receive the same version of the text each time.

Setup a Strategy for Communication: Engage customers with conversational and relevant automated messages and utilize 1:1 texting with KUKUI Connect Chat to close the deal. Also be sure to encourage customers to sign up for Text Marketing to learn about special offers.

Experiment with these different elements and utilize metrics to determine the best combination that works for your customers and your business. 

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