From Profile to Performance: Leveraging Google Business Profile with KUKUI

Having a Google Business Profile is an essential, free tool to improve visibility, build trust with customers, facilitate customer communication, and contribute to overall marketing efforts for your shop.

Keeping your profile up to date with posts, specials, and up to date business info helps to maintain accuracy, relevance, and trust with your customers.

With a solid profile comes solid numbers. Google has made it easy to view analytics and insights into how your customers are interacting with your business profile, which helps you make decisions about your marketing.

At KUKUI, we’ve made it easier than ever for our clients to keep your profile updated with our new Google Business Profile Management integration. Just as Google previously had a dashboard to update and make changes to profiles, KUKUI has added an easy to use dashboard directly in the Control Panel where essential profile updates can be made.

The KUKUI GBP Integration automatically imports a client’s profile information exactly as it is in Google once integrated. Clients then have access to do the following:

Update/change Business Info
Update/change hours and holiday hours
Create and edit posts, specials, and events with images
View profile performance analytics and insights

Lastly, we also capture and provide real-time analytics and insights about your profile directly from Google. These insights provide a high-level view of how customers find shops and what actions they take once on the profile. This data provides a snapshot of how the profile is performing.

For KUKUI clients with a verified Google Business Profile, you can head over to the KUKUI Control Panel and begin making updates and changes to your profile today!