With Heather Myers stepping into the CEO role, KUKUI is building on 15 years of experience while looking ahead to the next generation of technology for independent auto repair shops.
For 15 years, KUKUI has focused on one thing: helping independent auto repair shops grow their businesses through better marketing, stronger customer relationships, and technology built specifically for their needs.
Over those years, a lot has changed. The way customers find repair shops has evolved. Digital marketing has become more complex. Shop owners have more tools available than ever before, but often less time to manage them.
Through it all, our mission has remained the same: make marketing easier and more effective for the people running automotive repair businesses.
Today, we're entering an exciting new chapter with
Heather Myers taking the helm as KUKUI's Chief Executive Officer.
Building on 15 Years of Automotive Industry Experience
KUKUI wasn't built as a generic marketing platform adapted for automotive repair. From the beginning, our technology has been designed around how independent repair shops actually operate.
That focus has shaped
everything we do, from helping shops attract new customers to making it easier to communicate with existing customers and understand what's driving revenue.
Over time, we've expanded our platform to bring websites, customer relationship management, marketing automation, online scheduling, reputation management, and business performance reporting together in one place.
And we've learned something important along the way:
Technology is only valuable when it makes running a shop easier and helps produce measurable results.
That's the philosophy we're carrying into our next chapter.
Leadership That Understands the Technology Behind the Results
Before becoming CEO, Heather served as KUKUI's Chief Technology Officer, overseeing key areas of the business, including product development, engineering, onboarding, and delivery. She is also the author of
KUKUI's AI Insights blog series, where she helps independent auto repair shop owners understand the rapidly evolving world of artificial intelligence.
Through practical insights and straightforward guidance, she's helping shops separate AI hype from real opportunities to improve their marketing, strengthen customer relationships, and grow their businesses.
Her experience puts her close to the technology our customers use every day and the teams responsible for making that technology work.
As the automotive industry continues to evolve, that combination of product knowledge, operational experience, and customer focus will be especially valuable.
Heather's appointment also reflects an important direction for KUKUI: continuing to bring innovation and practical solutions together.
For our customers, that means maintaining the personal service and industry expertise they've come to expect while continuing to improve the tools they rely on.
The Next Chapter: Making AI Practical for Auto Repair Shops
Artificial intelligence is changing how businesses market themselves, communicate with customers, and make decisions.
For independent repair shops, the opportunity is significant. But the goal shouldn't be to add AI simply because it's new.
The goal should be to solve real problems.
Can technology help a shop identify missed opportunities? Can it make customer communication more efficient? Can it help owners better understand what's working and where they can improve?
These are the kinds of questions driving KUKUI's approach to innovation.
We've already introduced AI-powered capabilities designed to help shops better understand
customer interactions, respond to
online reviews, and gain insights from their
business data.
We're also helping shops prepare for changes in how consumers
discover local businesses, including the growing role of
AI-powered search.
As we move forward, our focus will remain on making
these technologies accessible, practical, and useful for independent shop owners.
What This Means for KUKUI Customers
While leadership changes represent important milestones for a company, we understand that our customers are focused on something much more immediate: running successful repair shops.
They want more cars in their bays, stronger relationships with their customers, and confidence that their marketing investment is producing results.
Those priorities aren't changing.
KUKUI will continue to focus on delivering an integrated marketing and customer engagement platform built specifically for automotive repair businesses.
That includes the things that have always made our approach different:
- Purpose-built technology: Solutions designed around the unique needs of independent automotive repair shops.
- One connected platform: Marketing, customer communication, and performance insights working together.
- Practical innovation: New capabilities that help shops save time, improve efficiency, and uncover opportunities.
- Dedicated support: A team that understands the automotive repair industry and is committed to helping customers succeed.
Our technology will continue to evolve, but the commitment behind it remains the same.
Looking Ahead
The automotive repair industry is constantly changing, and the businesses that serve it must continue to adapt.
For KUKUI, that means combining the experience we've gained over the past 15 years with a continued investment in new technology, stronger integrations, and better ways to help shops succeed.
With Heather Myers leading the company, we're excited about the opportunities ahead.
To our customers, partners, and the independent repair shop owners who have trusted KUKUI over the years: thank you for being part of our journey.
We're proud of what we've built together, and we're excited about what's next.
