Automotive repair chain will promote Kukui’s marketing software to new franchisees



Kukui Corporation has joined the approved list of vendors that automotive repair shop giant Honest-1 recommends to its new franchisees. As an “endorsed” vendor, Kukui will be included in the marketing resource material franchisees receive from Honest-1 along with information about how Kukui fits into a franchisee’s marketing budget.

Honest-1 named Kukui an approved vendor based on the effectiveness of the company’s marketing platform, which helps shop owners evaluate their marketing campaigns. In addition to offering analytics, the company’s product suite also includes smart web pages that are optimized to boost a shop’s leads and conversion rates; a simple-to-use Content Management System that is integrated with a shop’s Point-of-Sale system and customer retention tools such as email service reminders.

“It’s really the best system for obtaining a snapshot of the health of the business and how it relates to AdWords, SEO and other marketing efforts,” said Rick Sage, Director of Marketing for Honest-1 Auto Care. “The platform is also extremely user-friendly with one point of contact and integration with shop management software, which leads to real-time ROI data on leads.”

Kukui is now serving 30 Honest-1 shops throughout the country. As part of its relationship with Honest-1, Kukui CEO Todd Westerlund provides online educational seminars educating franchisees about the company’s platform and how it can improve their business. The company will also be exhibiting at the 2015 Honest-1 National Convention in Scottsdale, Arizona from September 28-30.

“We are thrilled to be working so closely with Honest-1 and look forward to helping the company’s franchisees uncover the marketing approaches that will deliver the best results,” said Westerlund.

About Kukui 
With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

The company was recently ranked 76th on Inc. Magazine’s annual Inc. 500 list.

About Honest-1 Auto Care 
Honest-1, a national full-service auto care company, is passionate about putting customers first. Its customer-centric, transparent approach assures every customer is thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition. In addition to putting their customers first, Honest-1 Auto Care is the only auto care company that is 100 percent ESA® Certified Eco-Friendly. Honest-1 was ranked 321 in Entrepreneur magazine's 2013 "Franchise 500" and ranked 338 in the magazine's 2011 "Franchise 500" list. Additionally, Honest-1 ranked as one of the top companies in the 2011 and 2012 Lube and Oil News "Top Oil Change-Plus Chains" and in the 2013 “HOT 100 FRANCHISE LIST” by RedHotFranchises.com. For more information, visit http://www.honest-1.com. For franchise information please visit, http://www.h1franchise.com.