Text Marketing For Canadian Shops

By Carissa Long - Kukui Product Manager 

Last month we announced the release of the Text Connect Platform, which provides several modules allowing shops to engage their customers using text messages. While we all know sending text messages is an effective way to reach out to customers and get them in the door, there are some legal landmines which are important to avoid related to marketing via text (and stepping on a landmine could result in a very expensive lawsuit. Just ask JiffyLube). The Text Marketing Module provides several ways to encourage customers to opt-in for marketing text messages, which is required in both the US and Canada, but Canada has another unique requirement - all text messages must include a physical mailing address for the sender and an additional way for the customer to contact them. 

Kukui not only cares about helping clients maximize time and profitability, but we also want to ensure you meet your legal obligations (read: we don’t want you to get sued). To ensure our Canadian shops are compliant with these requirements, the Text Marketing module has been updated to automatically include a shortened URL at the end of every text message, which takes the customer to your website’s homepage. There, they can view your address and phone number, therefore satisfying Canada’s Anti Spam Legislation (CASL).This update means Canadian shops can now proceed with sending marketing text messages to opted-in customers and reap the benefits of the Text Connect Platform.

More enhancements, including a way to easily carry on text conversations with customers on your desktop computer or mobile app, are coming soon so be sure to keep an eye out for more announcements. And remember, clients that sign up for the Text Connect Platform can use it for free until June 30th. Click here to learn more!